Career Marketing Executive Will Help Lead the Foundation into the Future November 16, 2016—New York, NY—The 4A’s Foundation, the 501(c)(3) organization of America’s leading trade association representing the advertising agency business, today announced Joe Erwin has been named chairman of the board. The foundation, soon heading into its 20th year, provides support for multicultural students pursuing a career in […]

The 4A’s has revealed the winners of its 2016 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago.

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

The 4A’s will host its sixth annual CreateTech conference Nov. 9-10, 2016, in New York City. At this event, advertising professionals will discuss and celebrate the role of technology in the industry—specifically how design is shaping the future of the business.

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

The 4A’s has revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.

The 4A’s has announced its third annual Talent@2030 Conference, to be held Sept. 27-28, during Advertising Week in NYC. The event will bring together world-renowned thought leaders and experts in people and culture for provocative conversations about the best and next practices for optimizing the agency talent journey.

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis Groupe, Rubicon Project, Time Warner Cable, Viacom, Warner Bros., The Weather Company, WPP, Yahoo, Ziff Davis

This August, the 4A’s will host the Face of Talent—the advertising industry’s premier event celebrating and engaging top diverse talent.