4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Madonna Badger: How the Ads We Create Affect Society and Brands

4A's Member

Until women are portrayed as equal, we will not be treated as such.

Multicultural Millennials: The Multiplier Effect

Research Services

Nielsen shares highlights from its study of multicultural millennials (African American, Asian American and Hispanic).

In US, More Adults Identifying as LGBT

Research Services

In this survey, Gallup finds that 4.1% of American adults identify as LGBT in 2016, up from 3.5% in 2012. Statistics are provided by generations, gender, race/ethnicity, income, education and religiosity.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

The Nielsen Total Audience Report

Research Services

Nielsen highlights the differences in media usage by age, ethnicity, and income level. This quarter’s report profiles moms, both stay-at-home and working, and examines their media habits.

Millennium Integrated Marketing Earns WBENC and WOSB Certifications from the Center for Women & Enterprise

4A's Member

Millennium’s certification as a Women’s Business Enterprise attests that Millennium is at least 51% owned, operated, and controlled by a woman.

Judge denies WPP’s motion to dismiss Johnson discrimination suit

Third Party Content

CEO Gustavo Martinez created “a workplace cut through with hostility,” says judge.

See It & Be It: Tierney’s Leticia Bradley

4A's Member

In this latest article from the 4A’s series promoting gender equality, Tierney’s Leticia Bradley shares her thoughts on how to succeed in advertising when you’re an African-American woman.