On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]

These three agencies stood out for evolving their commitments and approaches to DE&I in a year when others pulled back. The three agencies awarded with an Inclusive Workplace distinction have demonstrated a commitment to keeping up with the evolving needs of DE&I by continually updating their approach to meet the needs of the moment. To […]

As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having […]

Advertisers are placing more restrictions on their partners when it comes to AI in their work Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative AI, and clients, who are worried about all of the ways the technology could steer them wrong. […]

FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.

This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.

The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]

The 4A’s issued a report on March 6 indicating that the ad industry “is not yet prepared to move to multi-currency national TV demo-based ratings in 2024.” The agency trade organization said there are a “multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace.” The paper notes […]

Professionals discuss whether agencies are not selling their most valuable asset There is a growing debate in the ad industry over whether agencies are sacrificing the creative product by focusing too much on data and analytics to better compete with consultancies. Organizations including the 4A’s and ANA have long been proponents of simplifying the pitch process […]

NEW YORK, March 12, 2024 /PRNewswire/ — As the leading U.S.-based advertising trade association, serving more than 600+ members nationwide, the American Association of Advertising Agencies (4A’s), announced today the appointment of Cathy Chan Butler as Executive Vice President of Talent, Equity & Learning Solutions with the goal of addressing the changing needs and future of talent for agency […]

From AI to elections, the AAF, ANA and 4A’s share their views on the big questions facing marketers and agencies in the year ahead with LBB’s editor in chief Laura Swinton 2024 has barely begun and it’s already shaping up to be an interesting year for the US market. AI technology is accelerating, marketers are […]

Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys. Last fall, a loose definition that included some criteria for identifying MFA sites was created by a group of trade […]