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Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.
BBC shares results of its study on the connection between emotions and campaign metrics.
Facebook sent its top sales executive, Carolyn Everson, to Washington, D.C., to pay a visit to the Association of National Advertisers’ board meeting.
Read this annual global survey of data-driven marketers, advertisers, and publishers from GDMA and Winterberry Group to learn what they’re spending on data-driven marketing and advertising, top performing channels, biggest threats, and more.
Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.
Growth led by mobile and YouTube
Parse.ly examined what content post format is the most engaging. Surprisingly, out the the four post types reviewed, the study found that users engaged with video much less than other formats.
The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!
Nielsen identifies the relationship between digital and TV advertising by measuring the unique and combined reach of each platform.
New open source code initiative supported by IAB and 4A’s, but Facebook and Google have yet to commit to add tracking code to apps
comScore examines trends in mobile, social, apps, digital ad monetization, digital commerce, holiday spending, and cross-platform consumers + measurement.
This interactive tool from Google helps agencies evaluate the performance of online advertising campaigns relative to industry norms. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.