Metrics & Effectiveness

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Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

The Nielsen Design Impact Award Chronicles: 7 Brand Stories from the Design Front Lines

Research Services

The Nielsen Design Impact Award recognizes brands that have elevated the role of packaging in the marketing mix. Find out who won this year and learn more about their package design stories in this report.

Tuned In: The Brain’s Response to Ad Sequencing

Research Services

The U.S. Postal Service Office of Inspector General and Temple University’s Center for Neural Decision Making partnered to study the effectiveness of physical media compared to digital media.

Pre-Roll Ads Are Least Intrusive With Best Recall

Research Services

A study conducted by IPG Media Lab and YuMe reveals how consumers feel about pre-roll ads compared to other formats.

Email Subject Lines That Earn Clicks

Research Services

Real Magnet gives three tips to improve your email subject lines in this infographic.

Creating Audience Personas in 4 Quick Steps

Research Services

Real Magnet provides four guidelines in creating personas to improve the impact of email marketing.

The Challenges of a New Brand Name

Research Services

MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.

Emotional Intelligence: The Next Data-Driven Revolution in Marketing

Research Services

Foresight Factory and Sensum explore the impact of emotion-based marketing campaigns with the UK automotive sector as an example.

World’s Top 100 Marketing Campaigns

Research Services

WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.

Link for Video: Evaluating the Power of Video Across Contexts Using Neuroscience, Behavioral and Survey Measures

Research Services

Kantar Millward Brown talks about evaluating the potential of a video across TV and digital platforms, and how to optimize content for each context in this global report.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Advertising Attention Research: Video Ads and Viewer Attention

Research Services

Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.

Branded App ROI: Evidence of the Value of Consumer Engagement Via Branded Apps

Research Services

The Spiegel Research Center at Northwestern University examines the value and risks for brands developing mobile apps, as well as how branded apps influence consumer engagement.

Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain

4A's Member

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council

How Brands Can Optimize TV Ads to Drive Product Discovery

Third Party Content

In this Think with Google article, discover how brands can capitalize on the consumer impulse to search for items they have just seen advertised on TV.