Metrics & Effectiveness

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The Young & the Brandless

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ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.

Internet Trends 2017

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Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to rise of influencers to digitization of healthcare. Not to be missed!

Unified Measurement: Defining a New Sponsorship Currency

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Nielsen explains its new method of sports sponsorship effectiveness using a combined measurement of TV, social, online and print. See how the unified metrics were applied in the El Clásico Barcelona vs. Madrid soccer match.

The Nielsen Comparable Metrics Report

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This study from Nielsen aligns metrics and methodologies to display an apples-to-apples view of adults’ media consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.

The Best Days and Times to Send Your Email

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Entrepreneur shares strategies to make your B2B and B2C email marketing campaigns successful. Learn how campaign timing can impact opens, clicks and responses in this infographic.

Marketing to the Heartland: How and Where Americans Shop

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Fluent looks at the differences in core values, media habits, and shopping behaviors of consumers living in middle American and those living on the coasts.

Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

The Nielsen Design Impact Award Chronicles: 7 Brand Stories from the Design Front Lines

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The Nielsen Design Impact Award recognizes brands that have elevated the role of packaging in the marketing mix. Find out who won this year and learn more about their package design stories in this report.

Tuned In: The Brain’s Response to Ad Sequencing

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The U.S. Postal Service Office of Inspector General and Temple University’s Center for Neural Decision Making partnered to study the effectiveness of physical media compared to digital media.

Earning Attention in the Age of Consumer Choice: Tongal Creator Trends Report

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Findings from Tongal’s survey of top independent creative talent will help marketers identify create breakthrough content, discover the most effective video platforms and formats, and learn ways to motivate creative teams.

Pre-Roll Ads Are Least Intrusive With Best Recall

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A study conducted by IPG Media Lab and YuMe reveals how consumers feel about pre-roll ads compared to other formats.

Email Subject Lines That Earn Clicks

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Real Magnet gives three tips to improve your email subject lines in this infographic.

Creating Audience Personas in 4 Quick Steps

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Real Magnet provides four guidelines in creating personas to improve the impact of email marketing.

The Challenges of a New Brand Name

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MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.

Emotional Intelligence: The Next Data-Driven Revolution in Marketing

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Foresight Factory and Sensum explore the impact of emotion-based marketing campaigns with the UK automotive sector as an example.