Metrics & Effectiveness

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Understanding Cross Media Reach

Research Services

Nielsen identifies the relationship between digital and TV advertising by measuring the unique and combined reach of each platform.

The Extra Mile: 4 Resolutions for Marketers from the Top YouTube Ads in 2016

Third Party Content

Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.

Out-of-Home Advertising at Scale: Accurately Measuring Out-of-Home Advertising

Research Services

IRI outlines how advertisers and their agencies can adopt more successful hyperlocal strategies by targeting high-potential market and shopper segments with out-of-home advertising.

Facebook faces class action suit over inflated video metrics

Digital Technologies

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

The Atlantic Moves Against Ad Blockers

Digital Technologies

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

What These 3 Auto Trends Mean For Brands

Third Party Content

Google’s James Reutershan and Gregory McBroom look at the latest search data and Google Consumer Survey results to highlight changes in the automotive industry and consumer habits, and how those shifts might impact brands.

The Nielsen Comparable Metrics Report

Research Services

This study from Nielsen aligns metrics and methodologies to display an apples-to-apples view of adults’ media consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets. Data is broken out by by age groups, race and ethnicity.

Improve Campaign Performance with Mobile

Third Party Content

Nicole Beno of Quantcast shares analysis of data from more than 100 companies to paint a picture of consumers’ research and purchase behaviors on mobile and desktop.

The Mind of the Viewer

Research Services

The Council for Research Excellence and Nielsen study the impact watching TV alone or with someone and/or second screen usage has on the ad effectiveness of TV advertising.

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Research Services

Think with Google reveals how effective use of data analytics can improve company operations.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, the challenges of social media, marketing organization, average marketer tenure, and more.

Business Transformation Through Greater Customer Centricity: The Power of Social Currency

Research Services

Vivaldi identifies the leading Social Currency brands and how they achieve success, reasons why some companies are failing at it, and ways that brands can use Social Currency to its full advantage.

State of B2B Marketing, Metrics, and Analytics 2016

Research Services

Regalix Research surveyed B2B leaders to find out the metrics and analytics tools they use to measure their marketing performance. This report finds that marketers should start exploring more advanced levels of analytics.

Evaluating Engagement & Recall by Platform

Research Services

In this study, the Council for Research Excellence compares the viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms. It also identifies the drivers that have the greatest impact on the viewing experience.

MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments

Media Services

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.