Metrics & Effectiveness

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TV + Facebook: Turn Up the Volume on Your Media Campaigns

Research Services

This Facebook IQ study of UK, Australia, Poland and Germany explores the ad effectiveness of campaigns placed on both TV and Facebook or Instagram. See how cross-platform strategies can improve overall audience reach and brand impact.

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Third Party Content

Cloud technology allows marketers to access data more easily and uncover insights more quickly. Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.

Television’s Brand Building Power—How it has Changed Over the Years

MSW●ARS studies the effectiveness of TV advertising in the current fragmented media landscape, finding that the television ad format is as effective now as it was in the 1980s.

Marketing Effectiveness in the Digital Era: Media in Focus

Research Services

The IPA, Thinkbox, and Google share findings on advertising effectiveness in the digital era.

The Social Trifecta: Making the Most of Your Owned, Earned & Paid Efforts

Research Services

This infographic from Tracx illustrates trends in owned, paid and earned social media, plus shows how to mix all three for maximum marketing impact.

The Young & the Brandless

Research Services

ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.

Parallel Universes: Measuring Eyeballs Across Platforms, Screens and Devices

comScore shares insight on the intersection of linear TV and digital media habits and what this means for effective cross-platform measurement.

AdNation: Normal Aussies Like TV Ads the Most

Research Services

This study from ThinkTV indicates that people who work at ad agencies in Australia are out of touch with the general public and overestimate the impact of social media over TV.

Internet Trends 2017

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from internet advertising growth to rise of influencers to digitization of healthcare. Not to be missed!

Unified Measurement: Defining a New Sponsorship Currency

Research Services

Nielsen explains its new method of sports sponsorship effectiveness using a combined measurement of TV, social, online and print. See how the unified metrics were applied in the El Clásico Barcelona vs. Madrid soccer match.

The Nielsen Comparable Metrics Report

Research Services

This study from Nielsen aligns metrics and methodologies to display an apples-to-apples view of adults’ media consumption across TV, radio, TV-connected devices, PCs, smartphones and tablets.

The Best Days and Times to Send Your Email

Research Services

Entrepreneur shares strategies to make your B2B and B2C email marketing campaigns successful. Learn how campaign timing can impact opens, clicks and responses in this infographic.

Marketing to the Heartland: How and Where Americans Shop

Research Services

Fluent looks at the differences in core values, media habits, and shopping behaviors of consumers living in middle American and those living on the coasts.

Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

The Nielsen Design Impact Award Chronicles: 7 Brand Stories from the Design Front Lines

Research Services

The Nielsen Design Impact Award recognizes brands that have elevated the role of packaging in the marketing mix. Find out who won this year and learn more about their package design stories in this report.