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Site Search 4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
The 4A’s Hosts Data Summit 2016
The 4A’s will host its third annual Data Summit on February 9, 2016, in New York City. The summit will explore how data is impacting the future of marketing, technology, strategy, media and talent.
CreateTech to Explore the Best in Technology, Design and Innovation in the Advertising Industry
The 4A’s will host its fifth annual CreateTech conference from November 11 to 12 in New York City, New York.
4A’s Announces Jury for Second Annual Partner Awards
The 4A’s has announced the jury for the 2016 Partner Awards, which honor creativity and collaboration in advertising.
4A’s Hosts Second Annual Talent@2030 Conference During Advertising Week
The 4A’s today announced a roster of notable speakers who will participate in its second annual Talent@2030 Conference. The event will take place during Advertising Week in New York City, September 29–30, 2015.
4A’s Hosts Strategy Festival and Jay Chiat Awards for Strategic Excellence
The 4A’s today revealed the names of approximately 20 speakers who will participate in its Strategy Festival 2015, during which winners of the 19th edition of the Jay Chiat Awards will be announced.
4A’s Forms New Digital Operations and Technology Committee
The 4A’s has established a Digital Operations and Technology Committee to address issues related to the digital supply chain for its member agencies.
4A’s and IPA Announce Alliance
The 4A’s, the leading trade association representing the advertising agency business, announced that it will pilot the IPA Foundation Certification from its U.K. counterpart, IPA.
4A’s High School Initiative Advisory Board Names Momentum Worldwide CEO Chris Weil as New Chairman
The 4A’s, the trade organization representing U.S. advertising agencies, has named Momentum Worldwide Chairman/CEO Chris Weil as the new Chairman of its High School Initiative Advisory Board.
The 4A’s Announces Winners of the 2015 Partner Awards
The American Association of Advertising Agencies (4A’s) today announced the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies.
New Studies Show More Than Half Of Americans Think NFL’s Recent Domestic Violence Issues Will Affect Super Bowl Ads
Well over half of Americans in general (62 percent) and advertising professionals in particular (65 percent) think recent domestic violence issues will affect Super Bowl advertising.
4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy
The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.