Research Tools & Databases

4A’s Research Services is here to make your job a little easier and to save you time.

Scroll down to check out the information tools, databases, and resources 4A’s members can use at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and five research databases.

Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.

To get a better sense of the type of information we provide to 4A’s member and how we can best work together, take a look at a few member case studies.

Request a research project via our online submission form or email us at [email protected].

The Latest from 4A's Research

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Super Bowl LVII | Funny Still Wins

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Research Databases

BLAST

Tool for viewing local ad spending by market and medium

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BUDDY

Create demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographic

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Creative Ad Library

AdForum’s Creative Library is a unique, global archive of award-winning and notable marketing campaigns.

Get Inspired
Fresh Press

It’s back! Our new digital dashboard provides real-time marketing and business news delivered live through feeds from all over the web.

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ProQuest

Great tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.

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Research Sections

Agency & Advertising Basics

Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

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Consumers

Get to know your target audience and learn the best ways to reach them.

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Going Global

Reports to help you grow international capabilities.

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Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

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Metrics & Effectiveness

Best practices to create effective advertising and metrics to help support your strategy.

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HAVE QUESTIONS?
Our Research Team can help.