The 4A’s provides over 700+ member agencies across the U.S. access to the people, information and tools needed to address the most critical business issues of your day. By providing leadership, advocacy and guidance, our mission is to help every member succeed … and that means you!
Is 4A’s Membership Right for You?
Some of the common reasons agencies join the 4A’s include a desire to elevate brand reputation in the industry, a need for outside management perspective, staff training and development, or an interest in networking with other agency leaders facing similar business challenges. Additional financial incentives include access to our team of full-time research specialists, invaluable in pitching and winning new business, and participation in our workers compensation and healthcare programs, which can realize huge savings for some of our members. Through our 750+ member agency brands we have access to a tremendous breadth and depth of industry expertise that we consolidate and provide to our members. Whether it’s an industry position paper, insight from our research group or guidance from one of our subject specific committees, we offer information that is simply not available anywhere else. We advise our members on everything from preparing for new business pitches to training employees to running their agencies more efficiently and profitably. Members, in turn, help strengthen the community by participating on committees, geographic-specific governing boards and CEO forums.
The strength of the 4A’s lies in bringing the right people together in the right place at the right time to discuss the most relevant issues. This is only possible because of our members and the wide range of disciplines they represent. We offer agencies multiple ways to engage with the community including participation on one of our many subject-specific committees, taking a seat on one of our local council boards, or joining one of our CEO Forums which give agencies of a similar size the opportunity to meet to discuss mutual challenges and exchange ideas.
The Agency Services division provides expertise on agency compensation, new business, finance and operational concerns. Through individual consultations, seminars, surveys, and published guides, Management Services supplies members with information and advice on virtually every aspect of agency management including cross-industry perspectives and best practices, proprietary data on everything from costs to compensation to employee benefits.
Prepping for a big pitch? Looking for information to support a recommendation to a client? Call 4A’s Research Services. As a 4A’s member you have unlimited access to our full-time team of information specialists who will partner with you to meet all your secondary research needs. Our toolbox contains proprietary databases of articles, demographic data, creative work, industry statistics, original research, surveys and white papers.
The 4A’s team in Washington, DC is the voice of the advertising business in the nation’s capital and 50 states. Our team of experts work in collaboration with lobbying groups and other trade associations to influence public policy and protect our industry from unwanted government intervention. Issues currently at the top of the agenda include advertising deductibility, anti-piracy, children’s advertising, consumer data privacy and patent trolling.
We’re committed to making the advertising industry a destination for best in class talent across all disciplines. Our training programs feature webinars, on demand content, full-day seminars and multiweek courses. Topics include project management, digital strategy, leadership skills, business development, creating agency value, presentation skills and writing creative briefs. Our signature programs range from the Institute of Advanced Advertising Studies, which provides promising young professionals with a fundamental grounding in the core disciplines of advertising and marketing communication while allowing for hands-on client experience, to the Agency Leadership Simulation™ program featuring a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time.
Talent, diversity, and inclusion are critical components of every agency’s success strategy. The 4A’s provides insights and best practices for leveraging multiple perspectives and cultural competencies in our member agency organizations. The Multicultural Advertising Intern Program (MAIP), 4A’s Foundation scholarship funds, the High School for Innovation in Advertising and Media (IAM), Executive Leadership forums and The Competitive Edge series are just some of the ways we help agencies meet the challenges of keeping pace with the ever-changing U.S. population composition.
4A’s Benefits designs and manages benefits and insurance programs exclusively for our members. With more than 30 years of experience providing solutions to advertising and marketing communications companies, 4A’s Benefits has a unique understanding of the issues you may be facing. We can offer tremendous economies of scale on programs like Workers Compensation Insurance, Professional Liability Insurance, Health and Group Insurance and Business Owners Insurance.