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Agencies are facing increasing competition from consulting firms, talent agencies, in-house services, and media and production companies. Tim Williams of Ignition Consulting Group provides strategies for rethinking your agency’s business model and positioning.
HubSpot highlights 13 agency websites that have inspiring “meet the team” pages.
Jane Browe suggests that when agencies use social media to market themselves the 80-20 rule should be applied. The 80-20 rule in social media recommends that just 20% of a brand’s (in this case, agency’s) content be self-focused. The other 80% should be content that is more relevant in terms of the industry and the […]
Check out this searchable database of the top 50 B2B marketing agencies from Chief Marketer magazine.
Don Beehler, a public relations consultant to advertising agencies, provides PR tips and tactics to create a public relations plan for your agency.
Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.
Agency Management Institute provides guidance on how to define and distinguish your agency’s mission, vision and values.
Digiday highlights differing approaches by agencies to set themselves apart. One agency even ditched their website and replaced it with a new Instagram handle.
Agencies that lack a clear positioning have no point of differentiation. Michael Gass of Fuel Lines provides guidance on how to ignite new business through social media and a successful in-bound marketing program.
AgencyPost explains how to develop an ideal client profile and how it can be used to inform your agency’s marketing activities.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.
Helpful guidance from HubSpot on getting the publicity that your agency deserves. E-mail templates that will help grab editors attention.
In this RSW/US report, read what agency new business thought leaders asked and how agency principals responded regarding: Where inbound fits into the new business process Overall effectiveness of agency positioning How agencies handle the buying process during wins and losses The state of marketing automation for new business.
An agency’s slogan or tagline should convey a value proposition in one concise sentence. Digiday examines why some agencies slogans have endured the test of time, while others have had to evolve with the changing times.