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Hot Topic: Media Transparency
Hot Topic: Programmatic
Recent announcements have highlighted a quicker-than-anticipated changeover in the industry, from Flash creative units to HTML5.POV: Designing a Mobile Ad Campaign Marketing & Communications
Mobile operating systems and hardware continue to improve each year, further stabilizing an already-powerful ecosystem. However, certain updates have posed a challenge to advertisers. This POV discusses a few of them.POV: Data-Driven Video – What It Will Mean To The Future Of Video Management Services
The purpose of this paper is to educate the reader as to the current state of video and television buying as elements of the digital world weave their way into the traditional world of television and online video becomes a mainstay of marketers’ media plans.POV: Data-Driven Video Media Services
This 4A’s Point of View discusses the current state of video and television buying—an area undergoing a great deal of change as elements of the digital world weave their way into the traditional world of television.POV: Approaching the Shift to Mobile-Search Marketing & Communications
After years of talking about how mobile adoption is on the rise, we’ve finally reached the tipping point. This POV, focusing on a shift to mobile search, explores the implications.
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