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Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Confessions of the Admen

Research Services

In this report, Ipsos reveals that media planners have different media habits and views of the world than the general public. Ipsos emphasizes that it is important for planners to be cognizant of these variations when making budget allocation decisions.

Black Millennials in America

Research Services

Check out VAB’s in-depth report about active and young Black Americans who are driving digital and social change. Topics include income, media habits, attitudes towards advertising, and much more.

Understanding Cross Media Reach

Research Services

Nielsen identifies the relationship between digital and TV advertising by measuring the unique and combined reach of each platform.

Push for Standardized Mobile Viewability Metrics by Ad Groups

Third Party Content

New open source code initiative supported by IAB and 4A’s, but Facebook and Google have yet to commit to add tracking code to apps

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

What’s Ahead for Out of Home Advertising in 2017?

4A's Member

Posterscope shares insights into this oft forgotten medium

Power 100 Social Media Database

Research Services

The Financial Brand ranks the top banks and credit unions on Facebook, Twitter, and YouTube by likes, followers, and views.

5 Questions Marketers Should Ask in 2017

Third Party Content

With the new year right around the corner, Think with Google asked a dozen marketing and agency execs, from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans.

The Extra Mile: 4 Resolutions for Marketers from the Top YouTube Ads in 2016

Third Party Content

Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.

The State of the American Traveler: The Mobile Edition

Research Services

Explore the use of mobile devices in the travel planning and booking process in this report from Destination Analysts. Topics include travel expectations and spending for 2017, dependence on mobile phones, what keeps Americans from traveling, and more.

2017 Predictions for the App Economy

Research Services

App Annie reports predictions for 2017, including short form videos, chatbots, voice search, virtual reality, and more.

Videoquake 4.0: Binge, Stream, Repeat – How Video is Changing Forever

Research Services

PwC explores how video content consumption has changed throughout 2016, as well as consumer attitudes towards video content in this annual report.

2016 Global Mobile Consumer Survey: The Market-Creating Power of Mobile

Research Services

Deloitte looks at the mobile habits of American consumers in this annual survey.

2017 Future Focus: Delivering Growth in the Digital Economy

Research Services

iProspect surveyed 120 global clients to get their views on the digital economy and the challenges they face to grow their businesses.

Woke, Lit & Ready: A Guide to Understanding Black Twitter

Marketing & Communications

On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.