Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

The State of Digital Marketing in Healthcare

Research Services

Greystone.net and Klein & Partners assess the current state of digital marketing in the healthcare space.

Tuned In: The Brain’s Response to Ad Sequencing

Research Services

The U.S. Postal Service Office of Inspector General and Temple University’s Center for Neural Decision Making partnered to study the effectiveness of physical media compared to digital media.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital/mobile video, original digital video, native advertising, cross platform video, and programmatic video.

Video Content Discovery Study

Research Services

IAB learns how consumers decide on a platform for viewing TV shows, subscription streaming service original shows, and original digital videos, as well as how they discover content.

Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

Third Party Content

Google’s Creative Director Ben Jones shares tips on how to deliver big creative impact in the tight format of a :06 ad.

American Teens are Taking Breaks From Social Media

Research Services

Teen social media habits and whether, how, and why they take breaks from social media platforms are examined in this study from The Associated Press-NORC Center for Public Affairs Research.

Digital vs. Traditional Media Consumption

Research Services

GlobalWebIndex reports on the daily media consumption of digital vs traditional media in this global report. Statistics are provided by country and by age groups.

Cord Cutters, Cord Nevers

Research Services

Learn the differences and similarities of Cord Cutters and Cord Nevers in this article from GfK MRI. TV and video viewing habits, preferred streaming services, and favorite shows are highlighted.

Internet Advertising Revenue Report

Research Services

Check out this biannual report from the IAB and PwC for U.S. Internet ad revenues.

Hispanic Social Marketing

Research Services

Adam R. Jacobson and HispanicAd review social media marketing and advertising strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.

Pre-Roll Ads Are Least Intrusive With Best Recall

Research Services

A study conducted by IPG Media Lab and YuMe reveals how consumers feel about pre-roll ads compared to other formats.

Email Subject Lines That Earn Clicks

Research Services

Real Magnet gives three tips to improve your email subject lines in this infographic.

Connected Living 2025: Mobile Customer Experience

Research Services

Gemalto surveyed Millennials, Gen Xers, and Baby Boomers from around the world to learn their mobile habits and what they expect smartphones to be able to do in the future.

Creating Audience Personas in 4 Quick Steps

Research Services

Real Magnet provides four guidelines in creating personas to improve the impact of email marketing.

Posterscope Creates New Outdoor Campaign for New Belgium Brewing

4A's Member

Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger