Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.
Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.
We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.
View the latest from 4A’s Partners
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
This presentation and audio recording from Dave Beals discusses Agency Search dynamics, and was part of the inaugural meeting of the 4A’s Central Region’s New Business Committee.
Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).
The 2016 RSW/US Agency New Business Report explores the challenges and opportunities for new business from both the agency and marketer’s perspective. Topics covered include staffing for new business development, AOR vs. project work, new business marketing tools and more.
In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.
Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards
Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business
Tim Williams of Ignition Consulting Group posits that agencies should compete on value rather than cost when responding to RFPs. He outlines some of the dimensions of value that would resonate with marketers such as responsiveness, speed to market, innovation and new technology.
Don Beehler, a public relations consultant to advertising agencies, provides PR tips and tactics to create a public relations plan for your agency.
In this June 8, 2016 presentation to the 4A’s Western New Business Committee, Casey Burnett (The Burnett Collective) described his new consultancy, which is focusing on several interesting new approaches that will be of interest to the new business community.
This survey from Mirren and RSW/US focuses on the effectiveness of different tools that agency executives use to support their new business efforts. It covers the following tools: social media, social media monitoring, CRM/contact management software, research services, prospect/contact list building software, SEO tools, email marketing services, inbound marketing platforms, project management /collaboration software, meeting/web […]
The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.
AgencyPost explains how to develop an ideal client profile and how it can be used to inform your agency’s marketing activities.
The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Critical New Business Decisions and Lessons Learned by Mark Goldstein, CEO, Eleven LLC.