Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.
Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.
We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.
View the latest from 4A’s Partners
View the 2017 4A’s Partner Awards ceremony, which closed the first day of Transformation’s general sessions.
The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.
Advertiser Perceptions partnered with the 4A’s to query marketers on the current state of the advertising agency business. 77% of respondents believe the role of lead agency is important. Some highlights from the survey include: Agency search methods Agency selection criteria and decision makers Client relationship preferences Marketer procurement practices Emerging agency trends
View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.
The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.
Bob Sanders of Sanders Consulting Group provides six key reminders for getting your next presentation right.
Search Consultant (and former New Business Committee member) Melissa Lea of R3 Worldwide shares her perspectives on agency search dynamics — including trends related to client objectives and requirements, client goals for agency searches, and search consultant observations that she wished she knew as an agency new business executive.
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
This presentation and audio recording from Dave Beals discusses Agency Search dynamics, and was part of the inaugural meeting of the 4A’s Central Region’s New Business Committee.
Speculative creative may be an industry staple, but it’s still a divisive issue. Here are some ground rules to use in the event a brand requires spec work for a pitch.
Globality’s Porter Gale participated in the West Region New Business Committee meeting on November 17, at Eleven in San Francisco, to share observations on the agency search process and provide committee members with information related to Globality’s web-based agency search platform (www.globality.com/).
The 2016 RSW/US Agency New Business Report explores the challenges and opportunities for new business from both the agency and marketer’s perspective. Topics covered include staffing for new business development, AOR vs. project work, new business marketing tools and more.
In this webinar, Agency Spotter CEO and Co-Founder Brian Regienczuk shares findings and key learning from Agency Spotter’s Agency Search Trends Report. The presentation was originally delivered at the Q4 meeting of the 4A’s New Business Committee.
Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards
Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business