4A's Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information. To sign up, 4A’s members can email research@aaaa.org with “subscribe” in the subject line.

Research Insights Newsletter, June 2017

Research Services

Celebrate the 4A’s 100th anniversary by reading 4A’s produced content, including the history of media unbundling, best practices for building your own innovation lab, and emerging agency trends.

Research Insights Newsletter, May 2017

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Celebrate the people that make advertising awesome, get to know Gen Z, and learn how to handle the agency transition process.

Research Insights Newsletter, April 2017

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Consumer spending trends, role of apps in the purchase cycle, ways to beat ad fraud, and more.

Research Insights Newsletter, March 2017

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2017 marketing trends, tips for optimizing pre-roll ads, revamping loyalty programs, and more are featured in this month’s newsletter.

Research Insights Newsletter, February 2017

Research Services

Learn about the benefits of failure, Gen Z’s attitudes towards advertising, new business growth in the medical marijuana industry, and much more.

Research Insights Newsletter, January 2017

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Top trends for 2017, benefits of a multigenerational workforce, rich media and video benchmarks, and more are featured.

Research Insights Newsletter, December 2016

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Make your team agile, characteristics of winning mobile strategies, tips for incorporating artificial intelligence in your marketing plans, and much more.

Research Insights Newsletter, November 2016

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Get ready for the holidays, tips on reaching B2B influencers, Millennial entertainment habits, and ways to advance gender diversity in corporate America.

Research Insights Newsletter, October 2016

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Be prepared as Gen Z enters the workforce, learn about the future of digital video, and get tips for targeting Millennial holiday shoppers.

Research Insights Newsletter, September 2016

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Ad blocking, building strong customer relationships, and social media best practices are featured in this month’s newsletter.

Research Insights Newsletter, August 2016

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Top factors for choosing agency partners, impact a diverse workforce has on the bottom line, tips for creating better online content, and more.

Research Insights Newsletter, July 2016

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Learn the elements of creativity that are linked to effectiveness, importance of targeting women, how Millennial B2B buyers are changing the game, and more.

Research Insights Newsletter, June 2016

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Tips on how to create effective advertising, insights into Gen X, and profiles of social media users by platform are featured in this month’s newsletter.

Research Insights Newsletter, May 2016

Research Services

Topics include an infographic detailing the ups and downs of the ad business, how decreased TV ad spend hurts sales, and media habits of Millennials and teens.

Research Insights Newsletter, April 2016

Research Services

Learn three tactics to make data-driven creative easier, how viewability is linked to ad effectiveness, top business trends from CMOs, and more.