4A's Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information. To sign up, email research@aaaa.org with “subscribe” in the subject line.

Research Insights Newsletter, February 2017

Research Services

Learn about the benefits of failure, Gen Z’s attitudes towards advertising, new business growth in the medical marijuana industry, and much more.

Research Insights Newsletter, January 2017

Research Services

Top trends for 2017, benefits of a multigenerational workforce, rich media and video benchmarks, and more are featured.

Research Insights Newsletter, December 2016

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Make your team agile, characteristics of winning mobile strategies, tips for incorporating artificial intelligence in your marketing plans, and much more.

Research Insights Newsletter, November 2016

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Get ready for the holidays, tips on reaching B2B influencers, Millennial entertainment habits, and ways to advance gender diversity in corporate America.

Research Insights Newsletter, October 2016

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Be prepared as Gen Z enters the workforce, learn about the future of digital video, and get tips for targeting Millennial holiday shoppers.

Research Insights Newsletter, September 2016

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Ad blocking, building strong customer relationships, and social media best practices are featured in this month’s newsletter.

Research Insights Newsletter, August 2016

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Top factors for choosing agency partners, impact a diverse workforce has on the bottom line, tips for creating better online content, and more.

Research Insights Newsletter, July 2016

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Learn the elements of creativity that are linked to effectiveness, importance of targeting women, how Millennial B2B buyers are changing the game, and more.

Research Insights Newsletter, June 2016

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Tips on how to create effective advertising, insights into Gen X, and profiles of social media users by platform are featured in this month’s newsletter.

Research Insights Newsletter, May 2016

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Topics include an infographic detailing the ups and downs of the ad business, how decreased TV ad spend hurts sales, and media habits of Millennials and teens.

Research Insights Newsletter, April 2016

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Learn three tactics to make data-driven creative easier, how viewability is linked to ad effectiveness, top business trends from CMOs, and more.

Research Insights Newsletter, March 2016

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A new path-to-purchase framework, best practices for partnering with social media influencers, top types of online ads that influence Moms, and more are featured.

Research Insights Newsletter, February 2016

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Importance of happy customers, profile of gamers, and effectiveness of content marketing is featured in this month’s issue.

Research Insights Newsletter, January 2016

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Check out the 2016 Media Inflation Rates Outlook, guide to social media measurement, and the biggest pain points for marketers.

Research Insights Newsletter, December 2015

Research Services

Find out what makes a logo memorable, discover insights into luxury consumers, benefits of comprehensive workflow management solutions, and more.