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Perry Ellis International Selects Media Storm as Media Agency of Record

4A's Member

New York, NY (May 23, 2017) – Media Storm, the award-winning independent media agency, has been named Perry Ellis International’s media agency of record (AOR). “With our strategic focus on connecting with our target consumers across the digital landscape, Media Storm was the ideal partner,” said Oscar Feldenkreis, CEO and President, Perry Ellis International, Inc. […]

New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.

Chuck Fletcher Joins Barbarian as Chief Technology Officer

4A's Member

Veteran “Maker” obsessed with building amazing digital experiences for agencies, content creators and startups

WONGDOODY and MomsRising Launch #IPumpedHere Campaign to Support Breastfeeding Moms

4A's Member

WONGDOODY and non-profit advocacy group MomsRising have teamed up to launch #IPumpedHere, a multi-faceted campaign to drive attention to the serious lack of clean, legal places for breastfeeding mothers to pump when they return to work.

“Don’t Be Afraid To Screw Up” — Featuring Pej Sabet, Pitch, Inc.

4A's Member

Learn how Pitch, Inc’s CFO/COO Pej Sabet’s knowledge over currency helps give his agency its foothold as a scrappy shop on the rise.

Four Ad Agency Podcasts to Check Out

Research Services

Digiday reports that ad agencies have caught podcasting fever. Learn about four compelling agency podcasts that are good examples of innovative thought leadership.

FCC Votes to Scale Down Net Neutrality Rules

Third Party Content

Republican commissioners push through measure which Democrats, activists say could harm online competition

“The Brand Steward” — Featuring Skip Tramontana, Innocean

4A's Member

Innocean creative director Skip Tramontana treats every brief like a football is being handed off to him: secure the insight, dodge any obstacle, and always push the creative to a first down.

B2B Podcasting

Research Services

Marketing Land outlines the benefits and drawbacks of podcasting as a B2B content strategy.