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Defining Moments in Agency History | Agencies Join the Ticker Tape Parade

Research Services

Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

Tech Trends 2017

Research Services

GfK takes a look at the hottest technologies impacting consumers’ lives.

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

Oxford Communications Wins 25 New Jersey State Marketing Awards

4A's Member

Oxford Communications recently earned twenty-five state advertising and marketing awards, including the prestigious “Best in Show” honor from the New Jersey Communications, Advertising and Marketing Association (NJCAMA.)

2017 Labor Billing Rate Survey Report – Order Form

The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.

2017 Back-to-School Survey: Testing a New Curriculum

Research Services

Deloitte examines intended budgets for the back-to-school and college season, top products, spending breakdown by category, preferred shopping channels, and more.

America’s Favorite Home Improvement and Home Furnishings Retailers

Research Services

Top home improvement and home furnishings retailers, as well as the best loyalty programs, store credit cards, and mobile apps, are highlighted in this Market Force consumer survey.