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African-American Women: Our Science, Her Magic

Research Services

Nielsen offers insights into African-American women’s ability to drive product categories and influence culture.

What You Need to Know About the State of Video Ad Viewability in 2017

Third Party Content

Think with Google studied video ads to better understand the current state of video ad viewability around the world.

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

Mitsubishi Motors Selects BSSP as Advertising Agency of Record

4A's Member

Mitsubishi Motors North America, Inc. (MMNA) today announced it has selected Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. The change comes as the brand looks to continue building momentum in North America and on the precipice of two important new vehicle launches.

State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Defining Moments in Agency History | Madison Avenue: Place or Mindset?

Research Services

Find out why Madison Avenue had long been synonymous with the advertising agency business in this piece from Marsha Appel, SVP Research Services.

Elaine Naum has been elected a Senior Vice President at Partners + Napier.

4A's Member

As the account leadership team continues to grow at Partners + Napier, the agency announced the promotion of Group Account Director Elaine Naum to Senior Vice President. She will continue to report to Managing Director Courtney Cotrupe.

Shreya Mukherjee Returns to Deutsch as SVP, Group Planning Director

4A's Member

Most recently overseeing global branding and sponsorship for Citigroup at Publicis New York, Shreya Mukherjee has “boomeranged” back to Deutsch. She has rejoined the New York office as SVP, Group Planning Director, to lead strategy on clients including PNC Bank and will assist in new business initiatives.

Currency Outlook: September 2017

Tempus shares its September 2017 currency outlook with information on the global economy.