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Research Insights Newsletter, May 2017

Research Services

Celebrate the people that make advertising awesome, get to know Gen Z, and learn how to handle the agency transition process.

Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

Third Party Content

Google’s Creative Director Ben Jones shares tips on how to deliver big creative impact in the tight format of a :06 ad.

Stop Your Prospect from Going Silent

Training & Development

Improve your new business conversion rates

“Stay Humble, Stay Hungry” — Featuring Mo Osunbor, J. Walter Thompson

4A's Member

There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.

Digital vs. Traditional Media Consumption

Research Services

GlobalWebIndex reports on the daily media consumption of digital vs traditional media in this global report. Statistics are provided by country and by age groups.

Cord Cutters, Cord Nevers

Research Services

Learn the differences and similarities of Cord Cutters and Cord Nevers in this article from GfK MRI. TV and video viewing habits, preferred streaming services, and favorite shows are highlighted.

Deep Focus, Grey, SS+K Alum Michelle Rowley Joins Deutsch as SVP, Group Planning Director

4A's Member

Deutsch announced today that Michelle Rowley has joined the New York office as SVP, Group Planning Director to oversee strategy and insights on the global Johnson & Johnson Acuvue business and on new business efforts.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill


Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.

4A’s Transformation | Wednesday April 5th, 2017 — ReSolve Challenge – Winner Announcement


The winner of the ReSolve Challenge – Live Below Water.