Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.
Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.
The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.
We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.
This article from McKinsey examines trends shaping the Chinese consumer and retail landscape, including shifts in offline retail, the growth of e-commerce, and the rise of local CPG manufacturers. Learn how CPG companies need to sharpen their key account management models to more effectively partner with Chinese retailers.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.
Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.
MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.