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What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

The Secrets to Higher ROI in Spanish-Language TV

Research Services

Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

Partnering with China’s Retailers: A Guide for Consumer-Goods Companies

Research Services

This article from McKinsey examines trends shaping the Chinese consumer and retail landscape, including shifts in offline retail, the growth of e-commerce, and the rise of local CPG manufacturers. Learn how CPG companies need to sharpen their key account management models to more effectively partner with Chinese retailers.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

Year in Sports Media Report

Research Services

Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

Turbo Charging Your Skippable Pre-Roll Campaign

Research Services

MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.