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How Can Brands Win Dads’ Loyalty on YouTube?

Third Party Content

This Think with Google article talks about the launch of Dove Men+Care on YouTube and reveals the brand’s marketing campaigns for Father’s Day.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

4A's Member

Even as a 27-year-old, I’m beginning to feel old, realizing my generation — the millennials, born in the 1980s and 1990s — are quickly becoming obsolete. We’re being replaced by the younger, sassier, and even more digitally savvy Generation Z — or Gen Z for short. These are teenagers who will soon enter the workforce, drive consumerism and demand more from every industry.

Beverage Alcohol Media Report

Research Services

Nielsen examines the US media habits of legal drinking age adults and identifies some of the top performing TV alcohol ads.

Event Review — 4A’s River States Council’s Transformation Series Program

Agency Relations & Membership

The River States Council hosted their spring 4A’s Transformation Series program on June 15 at Bohan Advertising in Nashville, TN. The program enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Social Media Behavior

Ypulse shares insights into the mobile habits of Millennials.

We Left Our Soft Skills Behind In The Digital Age

Training & Development

Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant, shares his insight on how “We left our soft skills behind in the digital age.”

Have Media Habits Changed Among Millennials and Teens?

Research Services

eMarketer reports on research conducted by Fullscreen and Leflein Associates on the media habits of Gen Z vs. millennials. See similarities and differences in consumption of regular TV, radio, and various forms of digital media.

Cannes Lions Health Winners

Research Services

Check out the winners and shortlists of the Cannes Lions Health awards.

The State of the Nation’s Housing 2017

Research Services

The Joint Center for Housing Studies of Harvard University’s annual report assesses the state of the rental and homeownership markets, the economic and demographic trends driving housing demand, the state of mortgage market, and challenges in housing affordability.