News & Views | 4A's Members

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Madonna Badger: How the Ads We Create Affect Society and Brands

4A's Member

Until women are portrayed as equal, we will not be treated as such.

4A’s Inside the Campaign: Friendship Dairies

4A's Member

Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

HELO Signs Director Daniel Addelson

4A's Member

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.

Roberts Communications Acquires Brandtatorship

4A's Member

Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.

Russell Herder Becomes a Benefit Corporation

4A's Member

Commitment to Greater Good is the Latest Innovation in Agency’s 33-year Record

2017: The Year of Data Illusion and Reality

4A's Member

Data is only the beginning, not the end.

What’s Ahead for Out of Home Advertising in 2017?

4A's Member

Posterscope shares insights into this oft forgotten medium

Millennium Integrated Marketing Earns WBENC and WOSB Certifications from the Center for Women & Enterprise

4A's Member

Millennium’s certification as a Women’s Business Enterprise attests that Millennium is at least 51% owned, operated, and controlled by a woman.

Virtual Reality for the Holidays at Firstborn

4A's Member

Behind the making of an agency’s virtual reality holiday card

When I Think About 2017, This is What Keeps Me Up at Night…

4A's Member

Read about one agency exec is thinking about as 2017 approaches

What It’s Like at Allen & Gerritsen

4A's Member

Learn more about the culture and people at this Boston-based agency

Ignited Wins Library of Congress Marketing Support Services Contract

4A's Member

Services include creative development and production, digital development and production, and media planning and buying.

Firstborn Brings on Top Art Director and Senior Developer Talent

4A's Member

Thierry Ambraisse joins as Art Director and Owen van Dijk as Senior Developer

Mortenson Safar Kim (MSK) Hires Patrick McSweeney

4A's Member

McSweeney will also be president-elect of the Public Relations Society of America (PRSA) chapter in Southeastern Wisconsin next year.

Marketing Veteran Bob Bourgeois Rejoins Mortenson Safar Kim as Executive Vice President

4A's Member

He will direct the Milwaukee office and be responsible for new business development and maintaining and growing existing client relationships.

Looking Ahead to 2017: Digital Transformation

4A's Member

People are the essential ingredient when it comes to adapting to digital transformation.

See It & Be It: Tierney’s Leticia Bradley

4A's Member

In this latest article from the 4A’s series promoting gender equality, Tierney’s Leticia Bradley shares her thoughts on how to succeed in advertising when you’re an African-American woman.