News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

4A's Member

Even as a 27-year-old, I’m beginning to feel old, realizing my generation — the millennials, born in the 1980s and 1990s — are quickly becoming obsolete. We’re being replaced by the younger, sassier, and even more digitally savvy Generation Z — or Gen Z for short. These are teenagers who will soon enter the workforce, drive consumerism and demand more from every industry.

SMM ADVERTISING HIRES NEW CREATIVE DIRECTOR

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SMM Advertising is proud to announce the addition of marketing veteran Bill Blaney to its creative team on May 16. As the new Creative Director, Bill will oversee all creative operations for the agency, from strategy to campaign development and new business. Bill previous position was Creative Director at LoBo Petrocine Advertising.

Podcast with Y&R Global CEO David Sable: Sailing the Winds of Engagement and Love for Goldfish Crackers

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Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and discuss why micro targeting is not always worth the premium.

Austin & Williams Wins Seven Times Over At 34th Annual Healthcare Advertising Awards

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Austin & Williams has announced it won seven accolades for its work for PM Pediatrics, the nation’s largest provider of specialized pediatric urgent care, in the 34th Annual Healthcare Advertising Awards (HAA), sponsored by Healthcare Marketing Report.

Google Creative Lab Alum and VendorDB Co-Founder Dan Murphy Joins Deutsch as SVP, Director of Digital Operations and Production

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Deutsch announced today that Dan Murphy has joined their New York office as SVP, Director of Digital Operations and Production, reporting to Joe Calabrese, EVP, Director of Integrated Production.

Augmenting Our Reality, Really

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By Ian Cahill, Channel Supervisor, VML At Apple’s Worldwide Developers Conference this week in San Jose, California, the brand is expected to announce key elements of its latest iOS 11 software. That comes with the standard expectation of new hardware, such as a stand-alone Siri device and upgraded iPads. But there are also some heavy […]

“I’m Lucky to be Doing This” — Featuring Pam Fujimoto, Wongdoody

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The E in Wongdoody’s ECD Pam Fujimoto’s title doubles for exceptional—one listen to her Exceptional Women Out West podcast interview, and you’ll get it.

“Keep the Main Thing, the Main Thing” — Featuring Diamia Foster, McCann

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Making sure her voice is heard in this industry isn’t an issue for MAIP 2014 alumna and McCann associate strategist Diamia Foster.

“Create Content People Want to See” — Featuring Steve Radick, Brunner

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Advertising courses — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick have just as much say on the creative output as creative directors.

Behind the Scenes — Roy Spence, Chairman of the Board, GSD&M

Roy Spence founded Austin-based agency GSD&M. Here he talks about how he got his start in advertising and the thing he’s most proud of: purpose-driven marketing.

“Get Comfortable Being Uncomfortable” — Featuring Anne Elisco-Lemme, Duncan Channon

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Duncan Channon executive creative director Anne Elisco-Lemme knows that sometimes the best kind of work is the kind that turns heads and stirs the pot.

“The Magician” — Featuring Dan LaCivita, Firstborn

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Some will call staying at one agency for over 13 years magic. Some will call it a sign of endurance. But to Firstborn CEO Dan LaCivita, it’s a little bit of both and a whole lot more.

Perry Ellis International Selects Media Storm as Media Agency of Record

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New York, NY (May 23, 2017) – Media Storm, the award-winning independent media agency, has been named Perry Ellis International’s media agency of record (AOR). “With our strategic focus on connecting with our target consumers across the digital landscape, Media Storm was the ideal partner,” said Oscar Feldenkreis, CEO and President, Perry Ellis International, Inc. […]

Chuck Fletcher Joins Barbarian as Chief Technology Officer

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Veteran “Maker” obsessed with building amazing digital experiences for agencies, content creators and startups

WONGDOODY and MomsRising Launch #IPumpedHere Campaign to Support Breastfeeding Moms

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WONGDOODY and non-profit advocacy group MomsRising have teamed up to launch #IPumpedHere, a multi-faceted campaign to drive attention to the serious lack of clean, legal places for breastfeeding mothers to pump when they return to work.

“Don’t Be Afraid To Screw Up” — Featuring Pej Sabet, Pitch, Inc.

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Learn how Pitch, Inc’s CFO/COO Pej Sabet’s knowledge over currency helps give his agency its foothold as a scrappy shop on the rise.

“The Brand Steward” — Featuring Skip Tramontana, Innocean

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Innocean creative director Skip Tramontana treats every brief like a football is being handed off to him: secure the insight, dodge any obstacle, and always push the creative to a first down.

Y&R Launches Podcast “Madison & Culture”

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Biweekly Podcast Hosted by Global CEO David Sable to Explore Advertising, Marketing, Media and Creativity