News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
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Oxford Communications Wins 25 New Jersey State Marketing Awards

4A's Member

Oxford Communications recently earned twenty-five state advertising and marketing awards, including the prestigious “Best in Show” honor from the New Jersey Communications, Advertising and Marketing Association (NJCAMA.)

Austin & Williams Named Strategic Communications Partner For Kaled Management

4A's Member

Leading advertising, branding and digital marketing agency Austin & Williams announced today it has been selected as the strategic communications partner for Kaled Management

JPL Forms Partnership with Enrollment Marketing Firm

4A's Member

Harrisburg, Pennsylvania-based JPL has 100 team members providing strategic and creative marketing, web development and media production services to leading clients including The Hershey Company, Ahold Delhaize, and Select Medical.

McKinney Names 2017 Joni Madison Mtern Diversity Scholar

4A's Member

UNC Senior Barbrianna Adams awarded scholarship that aims to help diversify ad industry.

Inside the Campaign: United Airlines “Real Time Taxi” — by mcgarrybowen, with Media Partners Kinetic, MEC, Verifone

4A's Member

This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).

“Let Us Have a Real Talk” — Featuring Jewell Donaldson, Leo Burnett

4A's Member

On stage or in the pitch room, the best performers all share this sense of stage presence, something wholly apparent when talking about Leo Burnett copywriter Jewell Donaldson.

“Advertising is Deeply Personal” — Featuring Pete VonDerLinn, Partners + Napier

4A's Member

Not often do you hear a top creative be proud of his team winning an Effie, but Partners + Napier is cut from a different cloth — so is their executive creative director Pete VonDerLinn.

The Lightning Rod — Featuring Laura Linthicum, Arnold

4A's Member

If you haven’t bought into the talent of Arnold Worldwide associate creative director/copywriter Laura Linthicum yet, now’s the time.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

4A's Member

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

“Make Work Something You Love” — Featuring J.B. Raftus, GSD&M

4A's Member

For GSD&M chief marketing officer J.B. Raftus, the imperative is finding the right clients to partner and do business with.

Gatesman Lands Two New Accounts, Named PR AOR to Reach National and International Audiences

4A's Member

Gatesman, one of the Northeast’s premier marketing communications agencies, has been appointed PR Agency of Record (AOR) for two unique brands who are leading their respective industries in innovation and thought leadership. EbbTMTherapeutics, an early-stage medical device company, is launching a safe and drug-free treatment for insomnia. National Institute for Newman Studies (NINS), a nonprofit organization, is facilitating scholarly learning and dialogue on the relevance of Blessed John Henry Newman’s life, work and influence, while educating audiences on his hoped-for canonization by Pope Francis.

VML’s Pride Grows With 27 Lions

4A's Member

Agency More Than Doubles Lion Recognition Over Cannes 2016; Gold Lions for Youth Ambassadors Welcome to My Neighborhood and Absolut One Source

“The Minimalist” — Featuring Christopher Vega,
BBDO

4A's Member

BBDO copywriter Christopher Vega’s name is being heard a little more often, especially among groups of young and aspiring creatives.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

4A's Member

Even as a 27-year-old, I’m beginning to feel old, realizing my generation — the millennials, born in the 1980s and 1990s — are quickly becoming obsolete. We’re being replaced by the younger, sassier, and even more digitally savvy Generation Z — or Gen Z for short. These are teenagers who will soon enter the workforce, drive consumerism and demand more from every industry.

SMM ADVERTISING HIRES NEW CREATIVE DIRECTOR

4A's Member

SMM Advertising is proud to announce the addition of marketing veteran Bill Blaney to its creative team on May 16. As the new Creative Director, Bill will oversee all creative operations for the agency, from strategy to campaign development and new business. Bill previous position was Creative Director at LoBo Petrocine Advertising.

Podcast with Y&R Global CEO David Sable: Sailing the Winds of Engagement and Love for Goldfish Crackers

4A's Member

Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and discuss why micro targeting is not always worth the premium.

“Be a Constant Student” — Featuring Katrina Busch, Roberts Communications

4A's Member

Fulfilling her dream of running an agency had been a full circle moment for Roberts Communications president Katrina Busch.

Austin & Williams Wins Seven Times Over At 34th Annual Healthcare Advertising Awards

4A's Member

Austin & Williams has announced it won seven accolades for its work for PM Pediatrics, the nation’s largest provider of specialized pediatric urgent care, in the 34th Annual Healthcare Advertising Awards (HAA), sponsored by Healthcare Marketing Report.