News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Perry Ellis International Selects Media Storm as Media Agency of Record

4A's Member

New York, NY (May 23, 2017) – Media Storm, the award-winning independent media agency, has been named Perry Ellis International’s media agency of record (AOR). “With our strategic focus on connecting with our target consumers across the digital landscape, Media Storm was the ideal partner,” said Oscar Feldenkreis, CEO and President, Perry Ellis International, Inc. […]

Chuck Fletcher Joins Barbarian as Chief Technology Officer

4A's Member

Veteran “Maker” obsessed with building amazing digital experiences for agencies, content creators and startups

WONGDOODY and MomsRising Launch #IPumpedHere Campaign to Support Breastfeeding Moms

4A's Member

WONGDOODY and non-profit advocacy group MomsRising have teamed up to launch #IPumpedHere, a multi-faceted campaign to drive attention to the serious lack of clean, legal places for breastfeeding mothers to pump when they return to work.

“Don’t Be Afraid To Screw Up” — Featuring Pej Sabet, Pitch, Inc.

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Learn how Pitch, Inc’s CFO/COO Pej Sabet’s knowledge over currency helps give his agency its foothold as a scrappy shop on the rise.

“The Brand Steward” — Featuring Skip Tramontana, Innocean

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Innocean creative director Skip Tramontana treats every brief like a football is being handed off to him: secure the insight, dodge any obstacle, and always push the creative to a first down.

Y&R Launches Podcast “Madison & Culture”

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Biweekly Podcast Hosted by Global CEO David Sable to Explore Advertising, Marketing, Media and Creativity

3 Tips for Finding Consumer Insight Gems

4A's Member

At the foundation of every successful advertising campaign is a consumer insight — an emotional expression of an unmet need or want that’s not obvious but prompts an “AHA!” when identified. Think of Snickers’ “You’re not you when you’re hungry” ad campaign: this wildly successful advertising employs the insight that people feel and act differently […]

“The Teacher” — Featuring Chavonne Hodges, McCann

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Get to know the Queens, NY native spends who has become one of McCann’s top learning experts — and the founder of TrapAerobics, fitness classes injected with hard-hitting rap and hip-hop..

Inside the Campaign: BARKER Creates ‘Yo Mama’ Joke Generator Celebrating Working Moms

4A's Member

This Mother’s Day, BARKER is celebrating working moms, and recognizing that there are so many women balancing both careers and family – and doing a beautiful job of it. The agency gives the classic “yo mama” joke a surprising twist. Instead of insults, the phrases are meant to celebrate working moms everywhere with funny lines […]

“Be True to Yourself” — Featuring Monica Bouldin, R&R Partners

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Los Angeles is known for having its share of stars, but in the advertising community, very few shine as brightly as veteran marketing communications exec and R&R Partners’ VP Monica Bouldin.

Behind the Scenes: Rishad Tobaccowala – Strategy & Growth Officer, Publicis Groupe

Technology and digital media have changed the ad industry forever. Rishad Tobaccowala explains what milestones triggered the Digital Revolution and what agencies must do to remain relevant.

Gatesman Wins “Best Facebook PR Campaign” at PR News’ National 2017 Social Media Awards

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Agency Takes Home First Place for StarKist® “Charlie® for President” Campaign

“I Love to Create” — Featuring Jon Arnold, Bohan

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From an early age spent reading his big brother’s industry annuals, Jon Arnold, SVP/ECD of Nashville’s Bohan, was destined to work in advertising. Now the Coolville, OH, native adds the “cool” to every project he tackles.

DuPont Surfaces Names McKinney Global Agency of Record for Corian Brand 

4A's Member

Durham, NC-based McKinney announced it is has been chosen as the global agency of record for Corian®, the surfaces brand

Moroch Named 2017 Southwest Advertising Hall of Fame Governor’s Award Recipient

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The honoree’s record of service reflects accomplishments made in the advertising industry.

Behind the Scenes: Valerie Graves – Valerie Graves Creative

Ever wonder what it felt like to be one of a few black ad women to work on an auto account a few decades ago? Hear what Valerie Graves experienced while working in a general market (vs. minority owned) agency.

“Ask How You Can Help Someone Else” — Featuring Annie Elliott, RPA

4A's Member

This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites— thanks to ACD Annie Elliott.

“Stay Humble, Stay Hungry” — Featuring Mo Osunbor, J. Walter Thompson

4A's Member

There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.