4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.
We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.
SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.
What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.
Molson Coors has announced its selection of MEC Canada to remain as its media agency of record in the United States, United Kingdom and Canada.
The message behind the talked-about 2017 Super Bowl commercial
SFW Marketing Director Ashley Dillon has been recognized by the Triad Business Journal as one of the Triad’s 40 Leaders Under Forty due to her exceptional vocational and philanthropic achievements.
Gorton’s Seafood, the frozen seafood market leader, is reintroducing its iconic Gorton’s fisherman in a new advertising campaign created by its agency of record, Boston-based Connelly Partners.
(MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is pleased to announce the addition of Giselle Odum to the position of Account Manager. As an Account Manager, Giselle will work diligently with internal teams to aid in the execution of brand development, and marketing and digital strategies. Giselle graduated from The University […]
In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]
The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]
Until women are portrayed as equal, we will not be treated as such.
Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.
The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.
Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.
Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.
Commitment to Greater Good is the Latest Innovation in Agency’s 33-year Record
Data is only the beginning, not the end.
Posterscope shares insights into this oft forgotten medium