Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A's CreateTech 2017
November 9, 2017

Exploring the creative side of A.I. and the strategic territory being terraformed by A.I. technologies.

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4A's CreateTech 2018
February 6, 2018

Exploring how data will impact planning, creativity, media buying, strategy and talent.

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All Upcoming Events

2018 & Beyond: Budgeting Essentials: Improving Profitability Via Timesheets

Staff hate timesheets so why are they so important? After this webinar, you will understand the critical data points derived from timesheets, and how to improve staff adherence and accuracy.

The Intrapreneur’s Toolkit: Influence

Being someone with good ideas is nice, but it’s far more valuable to understand how to use the limited (and often competing) resources within a company to turn those good ideas into reality.

Presentation Skills: Communicating With Impact and Maximizing Influence

What does it take to capture and maintain audience attention? What can you personally do to increase your credibility and ability to influence?
On October 26, discover the answers to these questions and more in this lively, day-long workshop sponsored by the 4A’s Minneapolis Council and conducted by Gail Calhoun, president of Calhoun Consulting, Inc.

Agency Growth: Build Your Agency Like You’re Going to Sell It

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will step back and take a look at building a sustainable infrastructure for growth. Whether or not you plan to sell your agency won’t be the point of the session. Building a high-value company, driven by a sales machine, will be.

Mastering Workplace Conversations Webinar Series Bundle

The Mastering Workplace Conversations Series provides Junior to Mid-level employees with strategies on how to best communicate their needs and viewpoints with their fellow employees and supervisors, while building a community of talent that is empowered and mature in their delivery.

Transformation Series: Talent Matters! Successful Strategies for Talent Attraction, Development and Retention – Tampa

Talent is the lifeblood of our industry and the most valuable resource in our industry. Today’s presentation will feature two agency talent leaders who have successfully guided their organizations through these challenges. Come hear their stories, learn from their experience and be inspired to do the same with your agency!

Mastering Workplace Conversations: Channeling Your Inner Champion

As non-veteran talent, it’s sometimes uncomfortable to share your perspective, advocate for yourself, and communicate your value to your supervisor. This webinar will show you how to reduce anxieties and express strengths by using strategies that best deliver your worth in a more humbling and confident manner.

Video’s Biggest Challenges: Ad Experience & Measurement

FREE WEBINAR! Based on research by the FreeWheel Council for Premium Video (FWC), agencies and marketers believe that the two biggest challenges facing the video industry today are improving the ad experience and solving for cross-screen measurement.

Mastering Workplace Conversations: Cultivating Agency Comradery

As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each colleague you interact with will have a particular temperament and not all discipline stereotypes should be trusted.

4A’s CreateTech 2017

Explore the the creative edge of the digital transformation, experience and expressiveness.

4A’s Executive Leadership Program – 2017 November, Boston

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed. Registration deadline is Friday, November 10.

Agency Growth: Building a High-Performance Pitch Team

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will review how to overcome some of the key challenges that hold back most teams, particularly given the reactive nature of agency culture. Get your team members to better commit, better focus and make their best possible contribution to converting the business.

Mastering Workplace Conversations: Decoding and Converging Feedback

As juniors and middle weight talent it can be hard to share your opinion and offer feedback without fear on how it will land on another’s ears. It can also be feel defeating to hear what others have to disclose to you.

2017 Launch for Leaders – San Francisco, CA

A new 2-day workshop that will prepare experienced managers for the next stage in their careers! The registration deadline is November 2, 2017.

Transformation Series: Talent Matters! Successful Strategies for Talent Attraction, Development and Retention – Austin

Talent is the lifeblood of our industry and its most valuable resource. However, it is also our most significant and daunting challenge. Today’s presentation will feature two agency talent leaders who have successfully guided their organizations through these challenges. Come hear their stories, learn from their experience and be inspired to do the same with your agency!

Agency Growth: Presenting Your Fees – Building Your Case in Person & in Proposals

Simply put, this session will have a direct impact on your ability to secure more revenue from your current client roster. Bring along a fee proposal or staffing plan and measure it against the lessons in this session.

Be A Creative Leader Bundle

A Creative Leader doesn’t just know how to make great ideas. They know how to build great teams, assess and move meetings and projects forward, and impact relationships in a positive way. This webinar series will give emerging creative leaders the tools to actually emerge.

Be A Creative Leader: Understanding Partnership

Creative partnership can be the difference between succeeding and failing. This webinar will help creative people have a better understanding of their own values and strengths to identify the right partner.