Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Conferences

Insights. Strategy. Vision.

February 7, 2017: Data will continue to transform creative, media and overall strategy. Join us for an in-depth discussion..

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Celebrating Unlikely Partners

The 4A’s Partner Awards will take place during Transformation 2017. We celebrate the partnerships that challenge conventional practices.

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Looking Forward For 100 Years

April 2-5, 2017: Join us — as we celebrate a century of serving the ad industry — for a look at what the next 100 years may bring.

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All Upcoming Events

Engage & Persuade: The Art of Letting Go and Presenting with Power and Passion

This high energy full-day program is all about audience participation, practice, feedback and a progression of learning. Rich has been facilitating this workshop since 2008 and to date over 700 ad professionals have gone through the program.

Organic Growth Series: The Framework for Aggressive Plans

Building on sessions one and two, the final session in the series will begin by addressing how to craft client presentations that convert more business. By taking a more client- and business-centric approach to your presentations, you dramatically increase buy-in.
The series will conclude by outlining the framework for an aggressive organic growth plan.

C-Suite Series: Building a Focused Business Plan (Session A)

Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.

C-Suite Series: Building a Focused Business Plan (Session B)

(Note: This will be 7:30am PT) Business planning can be the single most fun thing you can do with your clothing on. Join Sam Williams and Jim Upson, as they walk through plan templates and other information necessary to get the best out of your process. Plus give you tips and guidelines to make sure your plan stays active and doesn’t gather dust on a shelf.

Digital Acceleration Series: The Importance of SEO & PPC

In this webinar, Nick New will deliver the fundamental best practices, tips and hints to get you fluent in search.

2017 Institute of Advanced Advertising Studies – Philadelphia

Philly IAAS – Available to 4A’s Members only.
For 50+ years, the 4A’s Institute of Advanced Advertising Studies (IAAS) program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.

C-Suite Series: Becoming a Highly Profitable Agency (Session A)

Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits. They go through examples of how all the data interconnects and discuss staffing structures that can better align with a more efficient agency.

C-Suite Series: Becoming a Highly Profitable Agency (Session B)

(Note: This will be 7:30am PT) Join Sam Williams and Jim Upson and learn the best practices on how to be profitable. See what top 4A’s members are doing. They cover client compensation, staffing, managing key success metrics and other topics to drive up your profits.

2017 Atlanta Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Atlanta. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Tuesday, January 3, 2017.

2017 Virtual Institute for Advanced Advertising Studies (VIAAS)

Register today! Our Virtual IAAS will put your young, promising agency professionals into a real-life marketing environment and challenge them to apply their best thinking to deliver a creative solution and integrated communications plan for a client.

2016 New Technology Roundup and Digital Trends for 2017

Join Nick New, managing director of The Knowledge Engineers, as he takes you through the biggest tech disruptions of 2016 and upcoming innovations for 2017.

Digital Acceleration Series: Demystifying the Paid Media Ecosystem

Join Nick New who’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.

Advertising & The Law: Bundle Package

Purchase the ‘Advertising & The Law’ Bundle Package (6 webinars)

Advertising & The Law: The Legal & Regulatory Environment

Kicking off the Advertising and the Law Webinar Series, David Versfelt, partner at K&L Gates LLP and 4A’s legal counsel, will discuss the general legal and regulatory framework of the United States advertising marketplace.

Advertising & The Law: Understanding and Leveraging Intellectual Property

Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.