Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

The Outdoor Recreation Economy

Research Services

The Outdoor Industry Association annual report focuses on the impact the outdoor recreation industry has on the American economy, including consumer spending and job growth.

Tech Trends 2017

Research Services

GfK takes a look at the hottest technologies impacting consumers’ lives.

2017 Back-to-School Survey: Testing a New Curriculum

Research Services

Deloitte examines intended budgets for the back-to-school and college season, top products, spending breakdown by category, preferred shopping channels, and more.

Homebuyer Insights Report

Research Services

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media, from cable TV to podcasting to news magazines.

Back-to-School Headquarters

Research Services

The place to go for information about the back-to-school and back-to-college shopping season from the National Retail Federation (NRF). Includes data on planned spending by product category, consumer shopping habits, and the influence of shopping promotions and media.

Understanding the Dynamics of Drug Expenditure

Research Services

QuintilesIMS Institute studies the growth of drug expenditures in France, Germany, Japan, U.K., and U.S. Findings include drivers of such growth and spending by drug class for each country.

Global Mobile Advertising Revenue 2016

Research Services

IHS Markit reports that global mobile advertising revenue rose 60.5% in 2016, reaching $83 billion.

State of OTT

comScore takes an in-depth look at over-the-top content consumption and device usage.