Industry Surveys and White Papers

The fast-track between raw data and actionable knowledge.

Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

The State of Gen Z 2017: Meet the Throwback Generation

Research Services

The Center for Generational Kinetics reveals insights into the mindset, priorities, habits, and behaviors of Gen Z.

Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

The State of the U.S. Beer Market

Research Services

Check out this in-depth report of the beer market in the U.S.

Asian American Women: Digitally Fluent with an Intercultural Mindset

Research Services

Nielsen examines the growing influence of Asian American women and features demographic profiles, higher education attainment, employment, and spending power.

State of Black America: Black-White Equality Index + Hispanic-White Equality Index

Research Services

In these reports from the National Urban League, find out how African-Americans and Hispanic-Americans are faring in the categories of economics, health, education, social justice, and civic engagement.

The Nielsen Design Impact Award Chronicles: 7 Brand Stories from the Design Front Lines

Research Services

The Nielsen Design Impact Award recognizes brands that have elevated the role of packaging in the marketing mix. Find out who won this year and learn more about their package design stories in this report.

New Business Tools: 2017 Report

This survey from Mirren and RSW/US focuses on the effectiveness of different tools that agency executives use to support their new business efforts. It covers the following tools: social media, CRM/contact management software, research services, prospect/contact list building software, email marketing services, inbound marketing platforms,  proprietary tools, meeting/web conferencing software and content development tools.

Canada Music 360

Research Services

Nielsen interviewed more than 8,000 music fans in Canada over the past four years to identify who they are, learn about their habits, and understand how their music consumption and spending levels have evolved. Check out this summary report with more highlights from the survey.

Connecting, Serving, and Giving: Civic Engagement among Mid-Life and Older African American + Hispanic Adults

Research Services

AARP presents insights into the participation of African Americans and Hispanics aged 50+ in social and community activities, including voting, volunteering, and charitable giving.