Industry Surveys and White Papers

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Meaty artisanal surveys. Comprehensive white papers. Sourced from every corner of the industry. Crafted by master researchers and management experts. With insights into everything from new business to benefits. Available 24/7.

All Surveys, Studies, Reports and White Papers

African-American Women: Our Science, Her Magic

Research Services

Nielsen offers insights into African-American women’s ability to drive product categories and influence culture.

4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Currency Outlook: September 2017

Tempus shares its September 2017 currency outlook with information on the global economy.

Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

Podcast Playbook | A Guide for Marketers

Research Services

The IAB outlines podcasting’s value proposition to advertisers in this playbook.

Latina 2.0 | Fiscally Conscious, Culturally Influential & Familia Forward

Research Services

Nielsen profiles Hispanic women and highlights their influence on consumer trends.

Health Insurance Coverage in the United States

Research Services

The U.S. Census Bureau presents statistics on health insurance coverage.

Advertising Expenditure Forecasts-September 2017

Research Services

Zenith’s latest predictions indicate global ad spend will grow by 4% in 2017, reaching $558 billion by the end of the year. In the U.S., ad spend is expected to stay stable over the next three years, coming in at $190.7 million in 2016 and climbing to $210.6 million in 2019.