News & Views | 4A's

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Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Modern Tire Dealer Facts Issue 2017

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Find tire sales, brand rankings, market share, tire pricing, distribution channels, and much more in this annual issue from Modern Tire Dealer.

Accounts in Review: 2016 Year End

The 4A’s Accounts in Review analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the 2016 year end is provided here.

Swipe to Buy: How to Capture Tomorrow’s Online Brand Loyalists

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In this report, Nielsen explores the FMCG online shopper with insights on path-to-purchase, generational shoppers, and strategies to reach this segment of the population.

Multicultural Millennials: The Multiplier Effect

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Nielsen shares highlights from its study of multicultural millennials (African American, Asian American and Hispanic).

The Economic Contribution of Advertising in Europe

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The World Federation of Advertisers and Deloitte share results of their report on the contribution of advertising to the European economy and to EU citizens.

17 Retail Trends for 2017

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FUNG predicts the top retail trends for 2017.

Confessions of the Admen

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In this report, Ipsos reveals that media planners have different media habits and views of the world than the general public. Ipsos emphasizes that it is important for planners to be cognizant of these variations when making budget allocation decisions.

Black Millennials in America

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Check out VAB’s in-depth report about active and young Black Americans who are driving digital and social change. Topics include income, media habits, attitudes towards advertising, and much more.

AdReaction: Gen X, Y and Z

Kantar Millward Brown shares findings from its latest AdReaction global study.

Uniquely Gen Z

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NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.

Kitchen Trends Study

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Houzz surveys homeowners who are planning, in the middle of, or have recently completed a kitchen renovations to learn current trends, including reasons for renovating, budgets, popular design features, and more.