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Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
In this white paper, Expedia Media Solutions reveals trends in how American, British and Canadian travelers choose destinations and make purchases.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.
Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.
In this white paper, TubeMogul profiles today’s TV viewer, along with statistics on the shift away from linear TV. See how TV shows by genre rate among African Americans, Millennials, Bilingual Hispanics, heavy TV viewers, and light TV viewers
This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.
In this white paper, BBDO provides best practices and principles for effective, brand-building banner advertising.
A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.