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The Secrets to Higher ROI in Spanish-Language TV

Research Services

Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

Year in Sports Media Report

Research Services

Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

Turbo Charging Your Skippable Pre-Roll Campaign

Research Services

MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.

Automotive Insights Handbook

Research Services

This comprehensive report from Cox Automotive offers insights into the entire automotive ecosystem from new technologies to shopper experiences to financing.

Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely

Research Services

Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.

The 2017 Deloitte Millennial Survey

Research Services

Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.

Trend Spotter: Ten Retail Trends to Watch in 2017

Research Services

Synchrony Financial highlights ten retail trends for 2017—from AI to social commerce to pop-up stores—and implications for retailers.

Tech Trends 2017

Research Services

Deloitte analyzes eight trends that could disrupt businesses over the next year.

Ericsson Mobility Report on the Pulse of the Networked Society

Research Services

Ericsson’s global report covers stats on mobile subscriptions, traffic patterns, the state of mobile networks, and much

Introducing the Connected Spender: Digital Consumer of the Future

Research Services

The Demand Institute profiles an emerging consumer segment—the connected spender.