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Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.
Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.
MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.
This comprehensive report from Cox Automotive offers insights into the entire automotive ecosystem from new technologies to shopper experiences to financing.
Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.
Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.
Synchrony Financial highlights ten retail trends for 2017—from AI to social commerce to pop-up stores—and implications for retailers.
Deloitte analyzes eight trends that could disrupt businesses over the next year.
Ericsson’s global report covers stats on mobile subscriptions, traffic patterns, the state of mobile networks, and much
The Demand Institute profiles an emerging consumer segment—the connected spender.