The Organized Feedback Framework

Providing and receiving feedback to/from valuable partners requires a multi-dimensional organized approach that is essential to building long-term thriving partnerships.

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Advertisers evaluate agencies in a variety of ways – formal in-depth reviews, post-mortems, business reviews, check-ins, ad-hoc conversations and other opportunistic feedback – and combining those inputs offer a far more cohesive assessment that can shed light on contrasting viewpoints.

Read the full article here.