A CMO’s Wake-up Call

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy & Develop Allocations

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

Hidden Costs of Changing Partners

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

Cost of the Pitch: surprising insights that may make you rethink the process

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

International Creative Services & Consultants |

List of creative consultants offering services in the implementation of international advertising.

Global Media Buyers |

List of media buyers that offer ad placement services in international markets.