A CMO’s Wake-up Call

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

Sample Job Descriptions

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Hidden Costs of Changing Partners

Bruno Gralpois highlights key findings of the ANA/4A’s The Cost of the Pitch and shares his expertise in the agency review process.

Cost of the Pitch: surprising insights that may make you rethink the process

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

Creating Agency KPIs

Bruno Gralpois of Agency Mania Solutions proposes we evaluate the 3-letter acronym KPI to foster better client-agency relationships.

CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

The Future of AI in Client/Agency Relationships

Read about AI tools, ethical and legal issues, and their impact on the client-agency relationship in this article from Agency Mania Solutions.

CMO Navigator 2022

Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.   

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

When Chaos Calls, Will Your Partnership Thrive or Dive?

Bruno Gralpois of Agency Mania Solutions outlines five steps marketers can do to build a lasting, rewarding partnership during this chaotic time.