The Best Way for a Client to Brief an Agency
Institute of Practitioners in Advertising (IPA), in partnership with BetterBriefs and Mark Ritson, provides a practical guide to help marketers write better briefs for agencies. The guide aims to create a shared understanding between marketers and agencies as to what constitutes a good brief (and briefing).
Topics include:
- The importance of briefs
- Marketing strategy shaping briefs
- Writing briefs
- Briefing the brief.
Download IPA | Best Way for a Client to Brief an Agency