Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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Special 4A’s Member Benefit: Complimentary Live Streaming from Transformation 2017

As a special benefit, 4A’s members will have complimentary access to a live video stream of most of Transformation 2017’s most exciting panels and sessions.

In Case You Missed It – February 2017 |

In case you missed it in February, Marla Kaplowitz Named New 4A’s CEO, Cybersecurity, “See It & Be It” Millennium Integrated Marketing’s Linda Fanaras & more.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

See It & Be It: Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

In this op-ed, 4A’s CEO Nancy Hill discusses how the 4A’s is tackling equality issues with new research and a yearlong, multi-platform initiative.