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4A’s MPF | Sunday April 2, 2017 — Agency Case Story — The Tombras Group |
Speaker: Charlie Tombras, President, The Tombras Group
4A’s MPF | Sunday April 2, 2017 — Experiential Marketing Matters — The Final Frontier |
People value experiences over physical things (they’re willing to spend their hard-earned money learning a new skill or taking an exotic vacation, or attending a concert). It’s not enough anymore to weave a brand story around a product – great film and digital can only go so far to build “authentic” brand affinity. Experiential marketing […]
4A’s Transformation Conference Heads Back to Miami in 2018
The 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the Loews Miami Beach Hotel in Miami, April 8-11, 2018.
The 4A’s Reveals Winners of the 2017 Partner Awards
The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.
Politically Divided USA Is Also Challenging Brands, McCann Finds in New “Truth About America” Study
Research Unveiled at 4A’s Transformation 2017 Also Uncovers “Common Ground” American Values
Experiential Marketing Matters – The Final Frontier |
Denise Wong, President of GPJ Experience Marketing presents “Experiential Marketing Matters – The Final Frontier” at the 4A’s Transformation 2017 – Management Practitioners Forum.