News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Mediavest USA Named Media Agency of Record For Keurig Green Mountain

4A's Member

Mediavest USA announced today it has been appointed media strategy agency of record for Keurig Green Mountain

LMO Advertising Announces New Hires

4A's Member

LMO Advertising announces three new hires: Justin Lawrence, Mary Converse and Max Walker; as well as three summer interns.

4A’s Taps Proven Executive Todd Hittle for Dual Role of Chief Financial Officer/Chief Operating Officer

4A's Member

The 4A’s, the leading trade association representing the advertising agency business, is pleased to announce its newest executive, Todd Hittle, who will take on the dual role of CFO/COO.

I Will Call You Later About This News Release. Unless I Win the Lottery!

4A's Member

A humorous new D.C. Lottery advertising campaign by MDB Communications highlights how lives are impacted when the cliché response “unless I win the lottery” actually happens.

AbelsonTaylor’s Ad Inducted into the Medical Advertising Hall of Fame

4A's Member

Chicago agency AbelsonTaylor accepted the MAHF Heritage Award for its work on a medical ad that changed the face of pharmaceutical advertising. The ad, “Free the Flow,” launched Hytrin (terazosin) for Abbott Laboratories in 1993.

Archer Malmo Growth Continues

4A's Member

Archer Malmo, the leading integrated marketing communications agency in the Mid-South, today announced 10 recent new hires.

Alma Once Again Named Ad Age’s Multicultural Agency of The Year

4A's Member

Alma has been named 2015 Multicultural Agency of the Year as part of Advertising Age’s Agency A-List honors for the nation’s best advertising and marketing firms.

LEGOLAND Florida Resort Names VML Agency of Record

4A's Member

VML today announced it has been named agency of record by LEGOLAND Florida Resort. VML’s duties will include strategy, campaign development, marketing and creative services.

Agency Archer Malmo Wins Wilver National American Advertising Award

4A's Member

Archer Malmo has been awarded one of the advertising industry’s most distinguished honors, a silver National American Advertising Award (formerly known as the ADDY Awards) in the non-traditional campaigns category.

Silvia Lagnado Joins Sapient’s Board of Directors

4A's Member

Sapient (NASDAQ: SAPE) announced today that Silvia Lagnado has been appointed to the Company’s board of directors, effective September 11, 2013.

22squared, Baskin-Robbins Launch Super Soft Serve Slingshot

4A's Member

Advertising agency 22squared today announced the Super Soft Serve Slingshot promotion, a new creative campaign for Baskin-Robbins designed to build awareness of the brand’s soft serve offering, specifically their 31° Below product.

First “Shazam-Enabled Story” Radio Spot Completes the Cliffhanger for Parents, Families and Friends of Lesbians and Gays (PFLAG)

4A's Member

Work done on a recent PFLAG campaign marks the first time that a story beginning on radio has been completed with mobile video, using Shazam technology to actually scan the dialogue.

McKinney Names John Newall President

4A's Member

Previously Partner and Group Account Director, John Newall, succeeds Jeff Jones, who has been named Executive Vice President and Chief Marketing Officer of Target Corporation.

GroupM and Nielsen to Jointly Develop First-Ever Cross-Platform Advertising Measurement Tool

4A's Member

GroupM and Nielsen today announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

GroupM Shifts Top Investment Managers in Major Executive Realignment

4A's Member

A GroupM realignment announcement calls for Christine Fuller, Managing Partner, Director of Implementation at MEC and John Miles, Managing Partner, Director of Investments for MediaCom to move into new leadership roles at GroupM agencies.

SMM Advertising Receives Four Folio Awards for Social Media

4A's Member

The Folio awards, which were presented at the annual Fair Media Council Folio Awards Luncheon on May 6, 2011 are for social media campaigns that were developed, and are managed, by SMM.

Leading Medical Device and Software Manufacturer Looks to Build Its Brand With DeVito/Verdi

4A's Member

D/V West will be tasked with developing a wide range of tactics designed to highlight Varian’s expertise and innovation to consumers and the healthcare community.

G2 Strengthens Agency Management Team Across North American Offices

4A's Member

G2, a top-five global marketing services agency, today announced key changes and additions to its North American management team.