News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Inside the Campaign: MediaCom’s ‘Buy a Lady a Drink’ for Stella Artois

4A's Member

A look inside Mediacom’s work for Stella Artois during the Oscars.

What It’s Like At: Bigbuzz Marketing

4A's Member

Learn about what it’s like to work at Bigbuzz and hear more about this member agency’s core values.

Inside the Campaign: The Martin Agency’s ‘Fast Forward’ for GEICO

4A's Member

An inside look at the thinking behind The Martin Agency’s successful GEICO campaign.

“See It & Be It”: Montse Barrena of Deutsch LA

4A's Member

Hispanic and multicultural marketing expert, Montse Barrena of Deutsch, talks about her mentor.

5 Questions for: Andrew Graff, CEO of Allen & Gerritsen

4A's Member

Andrew Graff provides his views on the future of the ad agency, the need for talent and always searching for the big idea.

What It’s Like At: Pinckney Hugo Group

4A's Member

This video from Pinckney Hugo Group is part of a 4A’s series highlighting the work and cultures of member agencies.

See It & Be It: Q&A with Cindy Gallop

4A's Member

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what Cindy Gallop had to say:   In 2016, […]

Coach Your Child to Win at Social Media

4A's Member

McKinney’s Social Media Director, Laura Tierney, offers advice on how to use social media as a way to empower kids.

“See It & Be It”: Tiffany Winter of Mindshare Content & Entertainment

4A's Member

The 4A’s See It & Be It series focuses on gender and diversity in the advertising industry. Today, Tiffany Winter, head of strategy and partnerships for Mindshare Content & Entertainment provides her view on how to succeed in advertising.

Inside the Campaign: Wunderman Health’s ‘Hello Tomorrow’ for Miracle Ear

4A's Member

This new TV spot for Miracle Ear by Underman Health is part of a larger effort to reposition the hearing aid company with aging Boomers.

Nurturing the Next Generation of Talent

4A's Member

The 4A’s features Op-Eds from its members on the biggest issues facing the industry. Jill Kelly, Chief Communications Officer of Digitas, offers her thoughts on nurturing talent.

What It’s Like At: Ignited

4A's Member

Ignited’s office, El Camp, is “A Creative Community Built by the Power of Curiosity.”

5 Questions for: Dan LaCivita of Firstborn

4A's Member

Learn what Firstborn CEO Dan LaCivita believes it will take to keep ad agencies thriving and indispensable today and into the future.

5 Questions for: Joe Baratelli of RPA

4A's Member

In its continuing series 4A’s 5 Questions for…RPA chief creative officer Joe Baratelli discusses the future of the agency and the biggest challenges facing the ad industry.

Inside the Campaign: Nail’s ‘You Don’t Have to Be Big to Be Strong’ for Boston’s Floating Hospital for Children

4A's Member

An inside look at how a 2016 ad campaign for Boston’s Floating Hospital for Children was created by ad agency Nail.

What It’s Like At: SapientNitro

4A's Member

This video submitted by ad agency SapientNitro gives viewers a tour of the agency. It also describes the agency’s workplace culture.

We Need Fewer Skinny CMOs

4A's Member

4A’s member Steve Connelly, owner of Connelly & Partners in Boston, opines on the importance of data in marketing and advertising.

5 Questions for: Pam Scheideler of Deutsch LA

4A's Member

5 Questions for Pam Scheideler, chief digital officer at Deutsch LA. Scheideler weighs in on the challenges and opportunities within the ad agency business.