News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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GroupM North America Commits $15MM to Reskill and Upskill Talent to Prepare them for the Future of the Media Industry

Media investment group launches GroupM University with a 12-week associate training program to bridge skills gap for new employees NEW YORK, March 22, 2022 /PRNewswire/ — GroupM, WPP’s media investment group, and the world’s largest media buying company, today unveils its media education arm in North America, GroupM University, to attract, develop, retain, and reward […]

VMLY&R Strengthens Leadership Team Across Key KC Based Client Teams

Kelly Gartenmayer, Kara Nelson, Morgan Paisley all promoted to managing director, client engagement. Kansas City, MO (March 17, 2022) – VMLY&R announced today three senior-level female promotions for its Kansas City office designed to deliver on the agency’s strategic growth priorities and enhance its ability to drive significant value for its clients Wendy’s, Sam’s Club, […]

Delta Vacations Redefines NFTs with Nice Free Trips Giveaway

  Delta Vacations partners with creative and media agency Partners + Napier for social media giveaway program   ATLANTA, March 18, 2022 — Delta Vacations, a Delta Air Lines company, is giving away five NFTs — that’s Nice Free Trips — through a social media sweepstakes created in partnership with creative and media agency Partners […]

NYF’s Advertising Awards Premiers “Black Madison Avenue – 7 Is Not Enough” Live Stream Event March 18th

Seven Prominent Black Executive Creative Directors Featured in Black Madison Avenue Meet for a Live Chat with VMLY&R CEO Jon Cook, and Former Y&R CEO David Sable   New York, NY – March 16, 2021: New York Festivals International Advertising Awards®️ debuts “Black Madison Avenue – 7 Is Not Enough on March 18th at 1PM […]

Taco Bell Lets Fans Call the Shots for Latest Nacho Fries Trailer ‘Fry Again’

  Making a timely return like no other, Taco Bell has announced the upcoming limited-time return of the Nacho Fries by inviting their loyal fans into the writing room – or ‘the thread’, calling for submissions via the ‘Taco Bell’s Nacho Fries Challenge’ on Twitter to help build their latest campaign “Fry Again.” Engaging fans […]

The best ad agencies of 2022: Ad Age’s Agency A-List

The marketing world is moving from resilience to resonance, and the shops on our 2022 Ad Age Agency A-List are evidence of that shift. Earlier in the pandemic, the industry was focused on preserving jobs, struggling to run their businesses remotely, and finding ways for clients to operate in a socially distant environment. The shops […]

#BreakTheBias

  For this Women’s History Month, want to normalize everything from an unbiased sharing of household duties in our personal lives to women gaining an equitable share of power in executive roles. This year, we continue the conversation by imagining a gender equal world – a world free of bias, stereotypes, and discrimination that is […]

VMLY&R BOOST PUBLIC RELATIONS OFFERING WITH NEW HIRE ADAM WOULLARD TO LEAD TEAM

VMLY&R announced today it is expanding its already strong public relations capabilities by announcing the hire of Adam Woullard as managing connections director, PR. In the new role, Woullard will be taking on leadership of VMLY&R’s public relations capability, further bolstering and cementing the offering for the agency and its overall growth. His team will […]

TRG Announces New Chief Financial Officer

TRG Announces New Chief Financial Officer Michelle Gardner is agency’s second CFO in almost four decades DALLAS (March 8, 2022) – TRG announced today the appointment of Michelle Gardner as chief financial officer. Gardner has over 25 years of experience in the finance, accounting and business sectors. Most recently, she was finance director for Fujitsu America, […]

Honda debuted “Future Women in STEAM” on International Women’s Day!

Honda debuted a new video series, “Future Women in STEAM,” on International Women’s Day (Tuesday, March 8) across the brand’s social media channels to inspire the next generation of women who are passionate about pursuing a career in the fields of science, technology, engineering, arts and math (STEAM). The Honda “Future Women in STEAM” social […]

WPP pulls out of Russia as rival holding companies review operations

British holding company WPP has announced it is to cease trading in Russia. The company, which employs 1,400 people in Russia, said it was leaving the country because operating there would be ”inconsistent with our values.” In a statement it explained: ”We deeply regret the impact of this decision on our Russian colleagues. We will […]

Deutsch LA and Taco Bell tap Award-Winning Director Michel Gondry for “Taco Lover’s Pass” Campaign

After a year of firsts, Taco Bell is at it again with another banger to satiate fan cravings for more. Taking the ‘Tuesday’ out of “Taco Tuesday”, the brand just introduced ”The Taco Lover’s Pass,” allowing fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all […]

R/GA expands global creative leadership team

We’ve got a few global creative leadership new hire announcements to share and would be honored if you were to include them in this week’s roundup. Gabriel Cheung and Chapin Clark (the Twitter voice of R/GA’s handle) have been elevated to Global Executive Creative Director roles. Additionally, Nikhil Mitter is taking on the role of […]

“I Will Always Be Me”: The Book That Banks Your Voice

Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R to create “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud. Written by New York Times bestselling author Jill Twiss, the book […]

Why Martin Agency’s CEO Is Calling Out Coinbase Over Its QR Code Super Bowl Ad

Kristen Cavallo says the crypto exchange’s CEO is erasing the contribution of agencies, including hers   No Super Bowl ad generated more conversation and consternation this year than Coinbase’s minimalist spot showing a QR code drifting about the screen for almost a full minute. Shortly after the ad aired, a spokesperson for Coinbase, a cryptocurrency exchange, credited […]

“DEAR BLACK TALENT” INVITES BLACK PROFESSIONALS TO ADLAND

Created by the 4A’s Foundation in partnership with VMLY&R, “Dear Black Talent” will serve as a platform for new and returning talent to learn more about agency life, networking, and finding jobs. NEW YORK (Feb. 16, 2022) – The 4A’s Foundation, part of the 4A’s, has partnered with VMLY&R to launch “Dear Black Talent,” an […]

Colle McVoy Elevates and Hires Senior Leaders to Manage Growth and Operations

Colle McVoy

Colle McVoy continues to make bold moves in its agency leadership with the elevation of three key leaders and a new hire. Together they will help deliver client leadership and operational excellence during a time of great growth. Kristin Woxland has been promoted to the new role of EVP, account management. Dave Fransen has been […]

Miami-based creative agency VS/Brooks is now The 3rd Eye

Refounding highlights health and wellness focus in an industry that forgets the human element MIAMI, February 1, 2022 — Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team […]