News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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Navy to Launch New Campaign Aimed at Gen-Zers Who Think They Will Never Join

October 13, 2022 will mark the 247th birthday for America’s Navy. The day also will commemorate the premier of the Navy’s latest “Forged by the Sea” marketing campaign, developed by Navy Recruiting Command (NRC) and its agency-of-record VMLY&R, to change Gen Z’s current mindset about Navy service. The Navy primarily recruits 17-to-24-year-olds, whose perceptions about […]

The Business Council of New York State honors Eric Mower

Mower Chairman & CEO Eric Mower has received the 2022 Corning Award for Excellence by The Business Council of New York State. The honor was bestowed September 22 during a celebration at The Sagamore Resort in Bolton Landing, NY. The Corning Award for Excellence is given each year to a New Yorker who has demonstrated […]

The New Muslim Consumer

New Research Shows How Rising Observance is Reshaping the Consumer Landscape in Southeast Asia and Beyond For immediate release. Wednesday 21st September. Across Southeast Asia today, generations of Muslims are living vastly different lives than their parents did, shaped by two potent forces: a resurgence of faith and the spread of Western-style consumerism. Today Wunderman […]

Mower Ranked Among PRNews Agency Elite Top 100

Employee-owned Mower, one of the leading independent marketing communications agencies in the country, has been named to the PRNews Agency Elite Top 100 list for 2023. This ranking spotlights Mower as one of the nation’s most innovative and strategic firms offering robust public relations and communications services, including brand building, crisis communications, media relations, public […]

VMLY&R Makes a Mark on Worldwide Foundation Day

VMLY&R-Foundation-Day

Continuing a long-standing tradition, VMLY&R will close its more than 100 offices across the globe for business on Thursday, Sept. 29, to give more than 13,000 employees the opportunity to support worthy causes and nonprofit organizations of their choice through volunteer projects. This year’s theme for VMLY&R’s Worldwide Foundation Day is “Make Your Mark” which […]

Deutsch LA Celebrates Latinx Heritage Month with Brand New Podcast, Somos Advertising

In celebration of Latinx Heritage Month, Deutsch LA has reentered the world of podcasting with the launch of Somos Advertising, created by its Latinx employee resource group, Teyquirisi. The new podcast hopes to inform and inspire young Latinxs about the advertising industry with fellow experts and storytellers. This interview series checks in with those new […]

American Airlines Picks Walton Isaacson for New Creative AOR

Last December, American shared that Walton Isaacson was named their multicultural agency of record. Eight months later, American names Walton Isaacson AOR for the brand. As advocates for all of its customers and team members, American has tapped WI for a collaborative partnership grounded in insightful and innovative cultural perspectives. Walton Isaacson Founder and CEO […]

Look out (off-off) Broadway! Taco Bell’s Mexican Pizza Is Back—and So Is Its TikTok Musical

Selling out shortly after its return to the menu, Taco Bell has announced that the Mexican Pizza is returning to the menu– for good. To help celebrate and tell the sauciest story comes this season’s long awaited musical that’s sure to take the 2023 Tony Awards by storm. Taco Bell’s Mexican Pizza: The Musical, created […]

Cetaphil Champions Sensitive Skin in Global Campaign by Deutsch NY

August 31, 2022 – Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin, empowering consumers to do what makes them most happy, without hesitation. In a new 360-marketing campaign, powered by global research and a courageous, passionate team, Cetaphil – the […]

VMLY&R PROMOTES RAFAEL PITANGUY TO DEPUTY GLOBAL CHIEF CREATIVE OFFICER

VMLY&R today announced the promotion of Rafael Pitanguy to deputy global CCO. In this newly created role, he will be based in New York and work directly with Global CCO Debbi Vandeven. As a primary responsibility for VMLY&R, Pitanguy will lead creative for key client account Coca-Cola. In addition, he will continue to look after […]

Wunderman Thomspon: B2B Ecommerce Benchmarking Report

Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years ago, we’ve learned that B2B ecommerce is evolving and it’s predicted that US B2B total sales will grow to reach $3 trillion by 2027. How can an organization deliver an experience that meets their own needs and […]

The One Club Announces First Group of New Inductees Into Prestigious Creative Hall of Fame

Black-tie fundraiser induction ceremony to support the club’s DEI programs on October 27, 2022 at Tisch Skylights at The Shed, Hudson Yards in New York NEW YORK, August 24, 2022 — The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, today announced the […]

AGCO’s Fendt®️ and Luke Bryan Collaborate to Harvest Limited-Edition Popcorn and Support the National FFA Organization

Colle McVoy helped launch a unique celebrity brand collaboration between Luke Bryan and Fendt. For year two of its partnership with Luke, Fendt not only saw Luke gush about his love for his Fendt 724 Vario tractor, he was inspired to grow his favorite snack and sell it under the Fendt brand name. Introducing Fendt […]

Wunderman Thompson North America Amps Up Creative Firepower, Naming Tom Murphy Chief Creative Officer

Magnetic creative leader will make his mark for clients at Wunderman Thompson, utilizing its deep and vast capabilities and expertise NEW YORK (August 16, 2022) – Audrey Melofchik, CEO of Wunderman Thompson North America, announced today that top creative talent Tom Murphy will join the agency as Chief Creative Officer. Known for his track record […]

Northern Tool Launches First National Campaign

The first national campaign launching this week for Northern Tool + Equipment, one of the nation’s leading retailers of high-quality tools and equipment, by Colle McVoy. Called Made For This, the campaign positions the retailer as the first choice for high-end DIYers, prosumers and professionals during a time when the DIY industry is booming. National […]

GRO Ranks No. #157 On The 2022 Inc. 5000 Annual List

With Three-Year Revenue Growth of 3,223% Percent, GRO Receives Ranking No. 157 Among America’s Fastest-Growing Private Companies TUSCALOOSA, Alabama, August 16, 2022 – Today, Inc. revealed that GRO is No. 157 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at […]

DAVID & GOLIATH BRINGS BACK SUMMER CAMP FOR UNDERSERVED YOUTH

The nonprofit Today, I’m Brave from David & Goliath debuts documentary and brings program to kids from Harlem, New York   Today, I’m Brave, the nonprofit founded by David & Goliath founder David Angelo, is bringing back its kid-focused Brave Camp for the second year—and this time, there’s a big surprise for its beneficiaries. Read more in Ad […]

InnoVision Marketing Group Celebrates National Filet Mignon Day with New Series in Wildly Successful Huey Magoo’s Chicken Tenders Campaign

InnoVision became the agency of record in 2017 for Huey Magoo’s when the brand had three locations in Orlando. The marketing has been wildly successful and has contributed to the astronomical success and growth of the franchise, leading it from three stores at the onset of the branding campaign to now 225 franchises contracted to […]