Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

Top Marketing Agencies of 2023

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

Global Media Buyers |

List of media buyers that offer ad placement services in international markets.

Why is Everyone Talking about Zero-party Data?

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Advertising During a Recession |

4A’s Research shares advice for advertising during a recession.

The Best Way for a Client to Brief an Agency

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.