The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.
Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.
List of media buyers that offer ad placement services in international markets.
Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.
RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.
4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
4A’s Research shares advice for advertising during a recession.
This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.