Untapped Opportunity: Older Americans & the Arts

Culture Track investigates how engagement with arts and culture activities evolves over our lifetimes. The report focuses on consumers 55+ and reveals opportunities to belong, learning something new, and feeling a sense of accomplishment are top priorities for when engaging with the arts.

Topic covered:

• Attitudes, importance of social connections, and desire for fun
• Motivation to pursue creative outlets and current engagement
• Digital participation in the arts and benefits
• Ways arts & culture organizations can help communities in-person and online.

Read the full report here.