2024 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Business Creative Report: Ranking of the World’s Most Awarded Ads

Adforum ranks the most awarded ad campaigns in nine industries.

Super Bowl 2024 | The Game, The Ads, The Post-Game Actions

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

2024 Camping Report

The Dyrt shares findings on camper demographics, planning and booking habits, and camping property trends.

Ipsos Creative Excellence Awards: Super Bowl LVIII

Check out Ipsos’ annual ranking of the top Super Bowl ads.

Affluent Outlook

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

BrandSpark Most Trusted Awards

See how Canadian and American consumers rank the most trusted brands in a variety of categories in BrandSpark’s annual ranking.

Top Global Consumer Trends 2024 |

Euromonitor has released its top global consumer trends for 2024.

34 Big Ideas That Will Change Our World in 2024

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Technology, Media, and Telecommunications Predictions 2024

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Planning for Gaming Recap

On November 9th, the Media, Technology and Data practice hosted our first ever Game Day, Planning for Gaming. The day kicked off with Adam Cotumaccio, the 4A’s COO, welcoming all of the speakers and attendees and sharing his experience working with Microsoft’s Accessible Gaming team when he ran fundraising for the Muscular Dystrophy Association. One […]

State of Play 2023

The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.