Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.

Capgemini examines evolving consumer trends and provides actions brands and retailers can use to better reach consumers.

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Ad trade organization warns brands to create privacy strategies around connected TV By Garett Sloane Connected TV will feel the next wave of privacy crackdowns, as marketers struggle through a maze of data rules regarding tracking consumers while still conducting business as usual. In fact, the ad industry is warning brands in digital TV to privacy-proof their […]

Dentsu estimates that global ad expenditures will grow in 2024.

Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

Kantar discusses media and digital predictions for 2024.

Communicus examines campaign and ad execution wear-out and gives tips on how to know when to change a campaign.

Sagefrog’s annual survey looks at the strategies and tactics B2B marketing professionals will use in the coming year.

The Aspen Institute analyses national trends in sports activities for youth ages 6 to 17.