What Matters to Today’s Consumer

Capgemini’s annual research series examines evolving consumer trends. This year’s report explores the impact generative AI has on consumer purchasing behaviors. The report also continues to explore how the cost-of-living crisis and inflation impacts the path-to-purchase.

The report is global in scope.

Analysis reveals five key trends:

• Consumers are concerned about their financial situations and expect companies to help them through the cost-of-living crisis
• Awareness of and usage of generative AI in the shopping journey
• Growth of social commerce
• Consumers are more conscious of the sustainability impact of their purchases
• Delivery and fulfillment continue to take precedence over in-store experiences.

Generational differences are shown. The report also provides actions brands and retailers can take to better reach today’s evolving consumer.

Download the full report here.