The 4A’s, McCormick and Fitzco on how culture drives creative decision-making

In partnership with The Drum, the 4A’s created a content series titled ‘Convene. Challenge. Change,’ which investigates brand/agency relationships, as well as the trends of the day.

In this episode, 4A’s president and chief executive officer Marla Kaplowitz sits down with Alia Kemet, senior vice-president, global creative and digital transformation, McCormick & Company, and Dave Fitzgerald, founder and chief executive, Fitzco, to discuss how brands are at the center of culture through the agency-client partnership, and how creativity drives decision-making using a culture-first perspective to keep authenticity central to the campaign.

Read more in The Drum here.