Attendance soars 40% at MMA-backed event featuring unbridled schmoozing and X still taking about brand safety Does the marketing industry need another tent pole event lodged between CES and the Cannes Lions International Festival of Creativity? The 3,500 plus attendees at Possible this week, up more than 40% from the conference’s 2023 debut, suggests the […]

The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement. They are just the most public for their role in creating standards. The 4A’s also has what it calls a “measurement committee,” a working group for media agencies to share thoughts and opinions about new trends in TV […]

Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but two of the biggest ad groups have come out against the draft legislation currently under review in Washington. The Association of National Advertisers and the 4As, which represents advertising agencies, say such […]

The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising. “The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, and […]

By Greg Carroll, VP Global Revenue, Activision Blizzard Media Gaming’s role as the biggest entertainment platform by revenue—at $184B annually—is undeniable, making it impossible for advertisers and brands to ignore. We in the advertising industry find ourselves drawn to gaming’s global cultural relevance, immersive engagement, and ability to reach diverse audiences. It’s become more important […]

On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]

These three agencies stood out for evolving their commitments and approaches to DE&I in a year when others pulled back. The three agencies awarded with an Inclusive Workplace distinction have demonstrated a commitment to keeping up with the evolving needs of DE&I by continually updating their approach to meet the needs of the moment. To […]

Chicago, Apr. 2, 2024 — TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem. MRI-Simmons data can now be layered on to the TransUnion identity spine, […]

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights […]

On March 13, 2024, the U.S. House of Representatives overwhelmingly voted to pass a bill that would give TikTok’s Chinese owner ByteDance approximately six months to divest its U.S. assets or face a U.S. ban. The 12-page bill ( H.R. 7521), known as the Protecting Americans from Foreign Adversary Controlled Applications Act, aims to “protect […]

As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having […]

Study by Anzu and Happydemics underscores the power of non-disruptive in-game advertising to boost bottom-of-funnel metrics March 26, 2024 — Anzu, the world’s most advanced intrinsic in-game advertising platform, and advertising performance measurement expert company, Happydemics, today released findings highlighting the strong performance of intrinsic in-game ads in driving purchase consideration. Unveiled at IAB PlayFronts […]