Responsible Measure in Uncertain Times

What actions should brand advertisers consider taking in these challenging times to make responsible use of their budget and agency resources?

Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.

Read this article to learn how advertisers can focus on the following to create stronger agency partnerships:

• Manage work responsibly
• Manage expenses effectively
• Manage expectations carefully
• Manage partnerships thoughtfully.