New York, NY (May 23, 2017) – Media Storm, the award-winning independent media agency, has been named Perry Ellis International’s media agency of record (AOR). “With our strategic focus on connecting with our target consumers across the digital landscape, Media Storm was the ideal partner,” said Oscar Feldenkreis, CEO and President, Perry Ellis International, Inc. “They will further allow us to heighten our brands’ digital reach and resonance in the marketplace.”
Effective immediately, the agency will lead all media planning, buying and analytics for the fashion company’s diverse portfolio of lifestyle brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Jantzen®, Callaway®, PGA TOUR® and Jack Nicklaus®.
“We are thrilled to have Perry Ellis International as a client, and look forward to applying our expertise in identifying and activating customers through the digital process from creative placement to purchase” said Christina Norman, CEO, Media Storm.
About Media Storm
Media Storm is an award-winning media planning and buying agency that activates the science of cultural influence to create relevance and impact. Founded in 2001, it has a long history in delivering strong results for the entertainment industry, helping clients achieve unprecedented ratings, box office returns, and brand awareness. Leveraging its roots in entertainment, the agency has used its expertise and insights to create powerful campaigns for iconic brands in other sectors, including hospitality, tourism, packaged goods, beverage, fashion retail, and healthcare. Media Storm has offices in New York, Los Angeles, and Connecticut. For more information, visit http://mediastorm.biz.