In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.
In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.
A number of meetings have been scheduled to further discuss the issues related to media transparency.
In her latest follow-up, 4A’s CEO & President Nancy Hill discusses a review of the recent Ebiquity report and invites members to an upcoming Town Hall for further discussion.
In her latest communication in the ongoing discussion about media transparency, 4A’s CEO & President Nancy Hill mentions the recent ANA report from Ebiquity and anticipates a more detailed response from the 4A’s.
In this letter, 4A’s CEO & President Nancy Hill updates members on the latest developments regarding media transparency.
The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.