4A’s Transformation | Tuesday April 4, 2017 — P&G’S POV

Procter & Gamble Chief Brand Officer, Marc Pritchard kicked off the second day of 4A’s Transformation by praising the global marketer’s agency partners — while imploring them to do better in the way of efficiency, productivity and creativity.
“We believe the craft of advertising is a uniquely human endeavor and it belongs in the hands of serious professionals,” he told attendees. “At the same time, we must raise the bar.” Agencies are in a “pivotal position,” he said, to find solutions to challenges like measurement, fraud and brand safety.
View the session below.