4A’s Introduces New Sustainability Task Force

With the conclusion of the COP26 Climate Summit in Glasgow, it’s become abundantly clear that it can no longer be business as usual. Governments, citizens, and increasingly businesses are calling for climate action in every touchpoint of the economy. But what does that mean for agencies? What should agencies be doing in the face of these new pressures, and where can they best focus their efforts to not only better serve their client’s needs, but to improve their own internal practices?

To that end, the 4A’ is excited to announce a new Sustainability Task Force exclusively focused on these issues. By bringing together agency leaders currently working to tackle these problems, the task force will work on solutions to address some of our industry’s most pressing challenges. Areas of focus could include, but are not limited to:

• Create a framework for agencies to use when thinking about what kind of clients they work with in the face of ongoing pressure from employees and external groups.
• Create new templates to help agencies streamline responses to RFPs requesting more information about their sustainability efforts.
• Work to inform regulatory comments to the Federal Trade Commission (FTC) as they revise their Green Guides for the first time in a decade.
• Understand how new business models and ecolabel certifications like B-corp can benefit agencies.

The 4A’s Sustainability Task Force will begin meeting in January 2022.

Members of the 4A’s Sustainability Taskforce can be found here.

For more information, please contact Alison Pepper at [email protected].