MediaCom Taps Jason Lim to Lead U.S. Direct Response Practice

MediaCom announced today that Jason Lim has joined the agency in the newly created position of Managing Partner, Director of Direct Response Marketing. Lim comes to MediaCom from Halogen Response Media, a division of Starcom MediaVest, where he was SVP, Media Director.

In this new role, Lim will build out the agency’s direct response practice across all media, and lead MediaCom’s DIRECTV account team. In addition, he will work in concert with the central GroupM implementation team, led by Marion Murphy, President GroupM Direct, to develop proprietary technology that will help solidify the network’s leadership position in the direct marketing arena. He will report to Euan Jarvie, Chief Operating Officer, MediaCom USA.

“Following the rising demand for increased ROI and accountability, direct response advertising is a growing area of importance for the industry. On the global level, MediaCom is a market leader in this area, and with Jason on board, we look forward to attaining a similar leadership position in the U.S.,” said Doug Checkeris, CEO, MediaCom North America.

In his prior position at Halogen Response Media, Lim oversaw planning and buying for all New York-based clients, including CapitalOne, Wellpoint, BMS, Universal Technical and Comcast, among others. Prior to joining Halogen, Jason directed consolidated media planning (general, direct and online) at ZPFM, where he oversaw the development and execution of synergistic media plans for companies ranging from Ellen Tracy, Loews Hotels and Random House to Departures Magazine and Warnaco. He has also held positions at OgilvyOne Worldwide and D’Arcy, Masius, Benton and Bowles.

“Over the past two years, MediaCom has strengthened and expanded our offering tremendously in terms of both talent and resource. And we continue to build. The addition of someone with Jason’s caliber of DR expertise to our team is our latest expansion into another extremely valuable area of growth for our clients,” added Jarvie.

About MediaCom
MediaCom is one of the world’s leading Media Communication Specialists, with U.S. billings of $6.6B (RECMA, 2009). Our “People first, better results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers—at the core of our business leads to optimum business results. Our capabilities and expertise span a variety of disciplines, including: media strategy and planning, media buying, consumer insights and analytics, business science, MediaCom ESP (Entertainment, Sports, Partnerships), branded content, retail, direct marketing and MediaCom Multicultural. In addition, MediaCom Interaction—the digital power behind MediaCom—is positioned to help our clients successfully compete in a digitally-driven world. Our diverse client portfolio includes Allergan, Audi, ConAgra Foods, Dell, Diageo, GlaxoSmithKline, Hasbro, Revlon, Royal Dutch Shell, Royal Bank of Scotland, Staples, Travelers, Volkswagen of America, Warner Bros. and Warner Bros. Home Video, among other notable marketers.

MediaCom is wholly owned by WPP and part of WPP’s GroupM, the world’s largest and leading full-service media investment management group. For further information, visit mediacomcable.com.

Supplementary Resource:  reviews.com/cable-internet/mediacom/ 

Primary Contact:
Michele Skettino
Partner, Director of Marketing Communications
MediaCom
(212) 912-4200
(212) 912-4460
[email protected]