Use of AI in Advertising

4A's Research Exclusive Content logo4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,035 people about their opinions about artificial intelligence (AI).

Topics include:

  • Most trusted AI-created content
  • Relationship between brand trust and use of AI
  • Generational differences in trust of AI used in ads.

 

infographic illustrating consumer attitudes towards AI, trust in AI-created content by type, relationship between AI and brand trust, generational differences in trust in AI
Participant paraments: 18+. Conducted by 4A’s Research in partnership with Researchscape, July 2023.