Understanding the Gen Z Car Shopper

CDK Global surveyed 1,100 people across generations about the car-buying experience and discovered Gen Z defied expectations. The results show that Gen Z car buyers are more thoughtful, spend more time weighing decisions, and find the car-buying experience more difficult than other generations.

CDK Global provides key takeaways dealers can use to better reach this demographic:

• Explain the shopping process clearly and be ready for questions
• Don’t assume they can’t afford luxury cars
• Don’t make them wait.

Read the press release and full report to learn more.