This is a recording of the 4A’s Project Management Community Onboarding meeting that took place on Sept 20, 2022. The discussion was led by Brittany Lippe and  Madeline Chiappini, Senior Project Managers at McCann Health New Jersey. 4A’s wishes to offer a special thank you to Melissa Lieberman, SVP, Director of Project Management at McCann Health New Jersey […]

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There is no excerpt because this is a protected post.

During this 4As webinar, you will hear from two of the top leaders in global marketing, MILK Pep CEO and CMO Yin Rani and Reset Digital founder and CEO Charles Cantu. Yin and Charles will get real and dive into what is really needed to advance from where most brands are today (hardly inclusive and […]

On June 22nd The 4A’s Talent Matters Forum hosted their Mid Level Managers: The Crucial Link webinar. Mid Level Managers are crucial for your agency’s operations, culture, and overall success. As COVID-19 has changed the way we work, mid level managers are truly stuck in the middle. Bridging the divide between C-suite and more junior-level […]

On June 28, 2022, members of the 4A’s Project Management Community participated in an open forum discussion relating to Resource Management. Meeting participants shared their interests and related concerns.  

With rising inflation, continued supply chain concerns, and the ongoing conflict in Ukraine, talks of a recession are hard to escape. While the advertising industry was initially predicted to have a year of record growth, it’s time to switch gears and evaluate how agencies can streamline operations in preparation for economic uncertainty. In this webinar, FastPay […]

Now in its 5th decade, IAAS has been a hallmark of the Atlanta Council’s commitment to strengthening the advertising community in Atlanta and across the southern region. The 2022 IAAS Program concluded on May 17 with Final Presentations from 4 student teams, each a “dream agency” of high potentials from different firms and diverse backgrounds. […]

People describe digital advertising as annoying, creepy, and intolerable. Cookie or no cookie – tracking people around the internet and delivering ads based on past behavior just isn’t working. Join Phil Schraeder, GumGum’s CEO to discuss why we don’t need to know everything about people to deliver relevant and engaging advertising and how the future […]

Global Brands are Revolutionizing Audience Engagement with CTV Personalization Thursday, May 12th With the steady rise of video streaming, global brands can engage with their audiences in more innovative and creative ways than ever before. Dynamic creative optimization (DCO) allows marketers to leverage data to create the most relevant, personalized, and elegant consumer experience — […]

On Tuesday, April 26th, the 4A’s Ashwini Karandikar moderated “How Digital OOH Strengthens the Omnichannel Approach” for our continued conversation on Business as Unusual. Programmatic technology allows buyers to make more dynamic and strategic media buys — enabling brands to easily integrate Digital Out-of-Home into their omnichannel marketing strategies and activate media when and where […]

365 BLACKPRINT TalentTalk: The Importance of a Talent Blueprint Thursday, March 31, 2022 Are you a talent professional seeking additional ways to support and uplift your diverse workforce? Are you a Black professional looking to take charge of your career? Now, more than ever, retention has become a pressing topic of conversation when charting one’s […]