Afternoon of Planning Series

The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the planning space that are having the greatest impact on our industry. The event will be a two part series: Part One – April 4th, 2024 (2:00pm to 4:30pm ET Research, focused […]

4A’s and ANA Capitol Hill Day 2024

On May 15, 2024, the 4A’s and the Association of National Advertisers (ANA) will be hosting a joint, in-person event in Washington, DC where we are inviting members to join us for a policy briefing and meetings with members of Congress and their staffs. Meetings with legislators will take place in small groups, and no […]

Empowering the Future: How eyeo’s User-Centric Approach Reshapes Digital Advertising Today

In today’s digital landscape, user-centricity and sustainability are becoming increasingly vital in shaping effective programmatic advertising strategies. This webinar explores the relationship between prioritizing user preferences and achieving campaign success while fostering sustainability. We delve into why aligning digital campaign strategies with user preferences not only enhances sustainability but also amplifies media buyers’ campaign performance. […]

4A’s Management Practitioners Forum 2024

Leading Through Continued Disruption The combination of a variety of converging factors has resulted in our industry being in a state of ongoing disruption.  Agency fees continue to be squeezed, talent and technology costs continue to increase, remote/hybrid work scenarios are the new normal, human creative work is being challenged and augmented by AI, and […]

4A’s Chicago IAAS 2024

Registration is now open for this Spring’s Chicago Institute for Advanced Advertising Studies! 50 Year Legacy: Training Chicago’s Agency Rising Stars The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will […]

4A’s IAAS Twin Cities – Pitch Boot Camp 2024

It’s time to give your next generation of ad industry leaders the opportunity to enhance their careers through participation in the 2024 4A’s IAAS Twin Cities – Pitch Boot Camp. Registration has just opened, but as has been the case in prior years, we anticipate a sellout. We understand that retention of junior talent is […]

Navigating Health Data Privacy: State Laws & Federal Regulatory Landscape

In conjunction with the release of a new 4A’s exclusive white paper – Navigating the Health Data Privacy Landscape – join us for a one-hour webinar as our speakers traverse the growing tangle of new state laws and federal regulations governing the collection and use of consumer health data. Diving deep into legal statute, recent […]

4A’s Advancing Talent 2024

Breaking Barriers: The Talent Transformation  Uncover Ways to Tap Into Your Most Important Resource–the Human Potential Calling agency and brand leaders, managers, mentors, team builders, talent specialists, HR decision-makers, growth strategists and people developers: join us at Advancing Talent, a virtual event where we will unlock the key to exceptional work. Bring your questions, curiosity […]

4A’s Decisions 2024 (Kansas City)

Building for Sustained Growth | Media•Data•Privacy•Technology Sustained business growth requires agencies and clients to revisit priorities and decision-making approaches through the lens of constant and rapid change. It’s time to challenge conventional decision-making, raise the sticky questions and explore new ways to create more win-win outcomes.  Join us at Decisions 2024!  Actionable insights. Fresh ideas. […]

4A’s Florida Council / DEIB Listening Session / 10/19/22 |

Agencies are making great strides in incorporating Diversity, Equity, Inclusion, and Belonging (DEIB) into their organizations. There’s broad agreement that the more we make DEIB a part of the agency’s culture, we position ourselves to serve our clients better and create a positive impact for our agency teams, our communities, and the world at large. […]

4A’s Western Region IAAS 2024

WESTERN REGION IAAS 2024 is SOLD OUT – registration is closed – thank you for your interest and watch the 4A’s Website for future editions! The 4A’s Institute of Advanced Advertising Studies (IAAS) offers rising agency talent the opportunity to advance their careers through an immersive learning experience of developing a new business pitch from […]

Atlanta Council wraps up successful 2022 IAAS Atlanta Program

Now in its 5th decade, IAAS has been a hallmark of the Atlanta Council’s commitment to strengthening the advertising community in Atlanta and across the southern region. The 2022 IAAS Program concluded on May 17 with Final Presentations from 4 student teams, each a “dream agency” of high potentials from different firms and diverse backgrounds. […]