S&E Sponsorship Group Rebranded as MKTG in Canada

Toronto – S&E Sponsorship Group announce today their official rebranding to MKTG, following their acquisition by Dentsu Aegis Network last December 1. This officially marks the Canadian headquarter launch of global agency network MKTG, a sport and entertainment lifestyle marketing organization with 32 offices worldwide.

In Canada, MKTG debuted the year with strong momentum, with major client wins including adidas, FedEx and Milk2Go. The 30-strong team of experts have also recently moved into new offices that reflect their fluid and agile work culture, the workspace having been designed to foster collaboration between the different areas of the business.

“Our approach to brand building is driven by making brands more human. And that journey starts with us,” said Brian Cooper, CEO, MKTG Canada. “More than ever, the experiences we bring to our clients’ consumers and our own talent are people focused. Whether launching new office spaces or client work, we put people at the center of what we do. We’re already seeing how harnessing the power of people across Dentsu Aegis is garnering positive business outcomes for the agency. We’re really excited about our future course as MKTG in Canada.”

Widely seen as the leading player in Canada in sports and entertainment sponsorship and brand activation, S&E Sponsorship will continue building on its strong value proposition as MKTG, bolstered by the capabilities provided by Dentsu Aegis Network. These feature access to industry leading research and insight solutions, and data and analytics to continue fueling best-in-class experiences for consumers and communities. MKTG will also expand its offering in brand activation by continuing to increase its footprint in live branded experiences, retail marketing and B2B.

To support its enhanced services, MKTG will be launching an internal creative studio and announcing the inaugural Creative Activation Strategist role to lead concept development and ideation across the agency.

“From a capabilities and talent perspective, we truly have the best team of sport and entertainment lifestyle marketers in the country,” said Matthew Logue, MKTG COO. “And now we are further empowered to tap into Dentsu Aegis Network’s depth of expertise and tools spanning data, media and technology that will drive our business forward and greater serve our clients.”

The agency relies on a strong leadership team helmed by Brian Cooper, Matthew Logue (COO) and Cori Woolley (SVP) as well as Andrew Shulman and David Chong, Senior Directors, Matthew Klar, Director, Strategy, and Carina Strantzas, Director, Finance.

For further information contact:

Claudia Gervais
Director of Communications
Dentsu Aegis Network Canada
T: +1 514-284-8465
E: claudia.gervais@dentsuaegis.com

About MKTG Canada

MKTG Canada, part of the Dentsu Aegis Network, is a global lifestyle marketing agency – comprised of pioneers and practitioners of sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have more than 1,600 employees in 19 countries across the Americas, EMEA and APAC. Visit www.mktgagency.ca for more information.