BSSP Appoints David Eastman as COO

4A's Member

Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

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Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

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The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Tony Stern Joins Phelps as Chief Creative Officer

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Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Duncan Channon names MJ Deery as Director, Purpose Practice

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Award-winning integrated advertising agency makes new hire to build
social purpose practice

5 Questions for: John Gallegos of UNITED COLLECTIVE

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UNITED Collective chairman on the future of advertising

HELO Signs Director Daniel Addelson

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Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.

4A’s Members Invited to “Rise & Shine” Event – San Francisco | Nov 3

Agency Relations & Membership

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

What It’s Like At: BSSP

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Learn more about the culture at BSSP in Sausalito, CA.

“See It & Be It”: Montse Barrena of Deutsch LA

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Hispanic and multicultural marketing expert, Montse Barrena of Deutsch, talks about her mentor.

5 Questions for: Joe Baratelli of RPA

4A's Member

In its continuing series 4A’s 5 Questions for…RPA chief creative officer Joe Baratelli discusses the future of the agency and the biggest challenges facing the ad industry.