Podcast with Y&R Global CEO David Sable: Sailing the Winds of Engagement and Love for Goldfish Crackers

Part of Young & Rubicam’s “Madison & Culture” Podcast Series

Experience a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and discuss why micro targeting is not always worth the premium.

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