New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising SANTA MONICA, Calif. – January 26, 2022 – GumGum, a global media and technology leader, specializing in contextual intelligence, today published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace […]

Journal of Advertising Research published this study investigating what happens to sales when brands stop spending on all advertising media for 12 months or longer.

“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

In this letter, 4A’s CEO & President Nancy Hill updates members on the latest developments regarding media transparency.

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.