The 4A’s features the work of its members via the series Inside the Campaign. Here, Firstborn takes you inside its campaign for Supercell.
Campaign: Clash Royale “Legends of 2v2” Real-Time Video Generator
Clash Royale, Supercell’s hit mobile game and App Store darling, boasts one of the largest fan bases, with millions of daily active players. Typically a single-player game, the special “Summer of 2v2” promotion allows players to team up and compete against each other in a no-holds-barred battle for victory, doubling the number of players and amplifying the elixir-fueled fun.
New York-based Firstborn was tapped to help Clash Royale players channel this enthusiasm—giving them a way to celebrate their partnerships and share their passion. The agency created the “Legends of 2v2,” a dynamic, real-time story generator that lets players create personalized content featuring their battle teams and share it across social media.
To create custom video content, players simply select a chapter from the “Legends of 2v2” Clash Royale tome and upload team members’ names and photos; the site then dynamically generates a customized video story on the fly. As the entire experience is Facebook Connect-enabled, users can easily share their videos to their walls and tag their friends for added reach.
To allow for dynamic video generation within seconds, Firstborn provisioned a server-less infrastructure leveraging Amazon’s Lambda to run FFmpeg and ImageMagick. This gave the campaign the power to scale immediately, allowing more than 1,000 different users to create personalized videos all at once.
The result? More than 177,000 videos created around the world in just the first week of the campaign’s launch.
CCO: Joon Park
Associate Creative Director: Sam Isenstein
Designer: Kyle Helmstetter
Associate Designer: Dan Lemperle
Associate Designer: Camilo Vargas
Copywriter: Lily Stockton
Associate Copywriter: Joey McRobert
Executive Producer: Laura Rosenblatt
Senior Producer: Jillian Likens
Producer: Stephen Maouyo
VP of Technology: Eric Decker
Principal Developer: Thomas Ansart
Senior Developer: Owen VanDijk
Creative Developer: Morgan Villedieu
Senior Development Operations Engineer: Shawn Woodford
AD of Motion Graphics: Michael Kuzmich
Animator: Carlos Foxworthy
3D Animator: Casey Reuter
Animator: Erik Rasmussen
Compositor/Animator: Fred Kim
3D Character Animator: Michelle Acuna
Junior 3D Artist: Merrill Hall
Matte Painter: Denis Kozyrev
Designer: Alan Rodriguez Madrigal
Associate Editor: Mike Wells
Senior 3D Artist: Ron White
Director of Analytics: Liju George
Associate Data Strategist: Da Yoon Oh
Sound Design and Audio Mix: Sound Distillery