Channellock, Inc. a 131-year-old plier and hand tool manufacturer has selected SFW, a Greensboro-based, full-service marketing agency, as their agency of record in a two-year deal signed in early March. The engagement will include research, strategy, digital, social media, public relations and creative, with a focus on continuing to build the Channellock brand for the next generation of tool users.
Advertising for Change coalition wants to help the city stand out.
Starmark, a full-service integrated communications agency, created the original campaign five years ago. Now the agency has developed the new campaign, which continues to define the climate and differentiate the destination with its breezy lifestyle and happy-go-lucky vibe, yet elevates the brand to a more sophisticated level.
SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.
What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.
Hear what it’s like to work at this Kentucky-based agency.