Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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State of Housing in Black America

Research Services

The National Association of Real Estate Brokers provides a detailed view into the factors that impact and impede African American homeownership.

Currency Outlook: September 2017

Tempus shares its September 2017 currency outlook with information on the global economy.

Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

Podcast Playbook | A Guide for Marketers

Research Services

The IAB outlines podcasting’s value proposition to advertisers in this playbook.

Health Insurance Coverage in the United States

Research Services

The U.S. Census Bureau presents statistics on health insurance coverage.

Advertising Expenditure Forecasts-September 2017

Research Services

Zenith’s latest predictions indicate global ad spend will grow by 4% in 2017, reaching $558 billion by the end of the year. In the U.S., ad spend is expected to stay stable over the next three years, coming in at $190.7 million in 2016 and climbing to $210.6 million in 2019.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, trends in social media and mobile marketing, marketing organization, average marketer tenure, and more.

Quarterly Email Benchmark Report

Research Services

Cheetah Digital discusses email marketing trends, benchmarks, and performance analysis by industry and device. Tips for holiday email campaigns are included.

The 2017 U.S. Mobile App Report

In this annual report, comScore reveals mobile app usage and behavior across generations.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

B2B Personas: Targeting Audiences

Research Services

In this report, Salesforce analyzes personas of B2B professionals, looking at their size, growth and turnover rates. Audiences are broken out by industry vertical, and department and level within their company for more precise message targeting.

We Are Gen Z

Research Services

Check out this analysis of the attitudes and behaviors of Gen Z from Sensis and Think Now Research.

News Use Across Social Media Platforms

Research Services

The Pew Research Center examines who gets their news from social media and what platforms they use.

4A’s Agency Prospect Assessment Guidance

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

2017 Affluent Outlook

Ipsos explores all aspects of the affluent market, including media habits, financial goals, and travel behaviors.