Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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The Secrets to Higher ROI in Spanish-Language TV

Research Services

Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

Year in Sports Media Report

Research Services

Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.

Turbo Charging Your Skippable Pre-Roll Campaign

Research Services

MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.

Automotive Insights Handbook

Research Services

This comprehensive report from Cox Automotive offers insights into the entire automotive ecosystem from new technologies to shopper experiences to financing.

Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely

Research Services

Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.

Future of Agencies: Data Management and Customer Experience

Research Services

Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.

The 2017 Deloitte Millennial Survey

Research Services

Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.

Trend Spotter: Ten Retail Trends to Watch in 2017

Research Services

Synchrony Financial highlights ten retail trends for 2017—from AI to social commerce to pop-up stores—and implications for retailers.

5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

Tech Trends 2017

Research Services

Deloitte analyzes eight trends that could disrupt businesses over the next year.

Ericsson Mobility Report on the Pulse of the Networked Society

Research Services

Ericsson’s global report covers stats on mobile subscriptions, traffic patterns, the state of mobile networks, and much

Introducing the Connected Spender: Digital Consumer of the Future

Research Services

The Demand Institute profiles an emerging consumer segment—the connected spender.

Understanding the Travel Consumer’s Path to Purchase

Research Services

EyeforTravel and Jumpshot examine the consumer path to booking travel.