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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.Learn More
The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
GlobalWebIndex reports on the daily media consumption of digital vs traditional media in this global report. Statistics are provided by country and by age groups.
Check out this biannual report from the IAB and PwC for U.S. Internet ad revenues.
The Outdoor Industry Association annual report focuses on the impact the outdoor recreation industry has on the American economy, including consumer spending and job growth.
Adam R. Jacobson and HispanicAd review social media marketing and advertising strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.
From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.
In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.
Accenture’s survey of 26,000 people in 26 countries reveals how consumer expectations are changing due to constant connectivity, social media, voice recognition, artificial intelligence, and more. The report also identifies three strategies that companies can use to engage the digital consumer of today.
This survey by Ipsos and commissioned by Citi Foundation examines the economic prospects of young people aged 18-24 in 45 cities across 32 countries. Find out the careers they wish to pursue, resources available for employment opportunities, and obstacles they face along the way.
Nielsen shares strategies to prioritize assortment on the grocery shelf and identify opportunities to engage the shopper.
Gamer demographics, gaming habits, top video games, purchasing behaviors, interest in VR, and more can be found in this annual report from the Entertainment Software Association (ESA).
The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.
This guide from the AHAA provides trends, demographics, marketing, and media consumption of the Hispanic consumer. You will also be presented with a list and information on AHAA marketing and communications member companies with a convenient breakout by specialty.
J. Walter Thompson Innovation Group examines trends in health and wellness in this report. See how consumers are evolving, how brands can reach their target audiences, and what’s ahead in this space. Topics discussed include health statistics by gender and generation, lifestyle trends, healthcare landscape, transparency in wellness branding, and much more.
Trust for America’s Health studies the importance of public health funding, rising health epidemics across America, and makes recommendations for curbing them in this annual report.
NADA’s annual financial profile of new-car dealerships features state data, profit by department, ad expenditures, and consumer insights.