Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

Learn More

Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

Learn More

Beverage Alcohol Media Report

Research Services

Nielsen examines the US media habits of legal drinking age adults and identifies some of the top performing TV alcohol ads.

Social Media Behavior

Ypulse shares insights into the mobile habits of Millennials.

The State of the Nation’s Housing 2017

Research Services

The Joint Center for Housing Studies of Harvard University’s annual report assesses the state of the rental and homeownership markets, the economic and demographic trends driving housing demand, the state of mortgage market, and challenges in housing affordability.

U.S. Travel Answer Sheet

Research Services

This one page fact sheet from the U.S. Travel Association is all you need for a quick overview of the travel industry.

Pockets of Growth

Research Services

Neilsen explores the growth of premium products in Latin America with information on consumer behavior, generational differences, and purchase habits.

Advertising Expenditure Forecasts-June 2017

Zenith’s latest predictions indicate global ad spend will grow by 4.2% in 2017, reaching $559 billion by the end of the year.

The Clean Label Influence

Research Services

Learn about the clean label consumer and the terms they look for on food labels and restaurants menus in this Technomic report.

The Young & the Brandless

Research Services

ANATOMY MEDIA highlights six pillars of content promotion TV networks and streaming services can use to build brand awareness and recognition among consumers, especially young Millennials.

Medical Cost Trend: Behind the Numbers 2018

Research Services

PwC’s Health Research Institute looks at the increase in medical costs to treat patients from one year to the next.

The SoDA Report 2017

Research Services

SoDA and Forrester feature research on digital spending trends, adoption of emerging technologies, perspectives on the future of digital, and evolving priorities for both agency leaders and brand marketers.

U.S. Consumer Trends Report

Research Services

Crimson Hexagon analyzes social media data to track emerging trends and consumer sentiment in health, media, personal technology, and transportation.

Media 2020:Refresh – Helping Brands Prepare for the Future

Research Services

MediaSense surveyed more than 250 senior marketers around the world to understand their views on the current media ecosystem. Topics discussed include brand safety, transparency, accountability, agile operations, measurement, media complexity, and more.

Top Ten Health Industry Issues of Mexico: A Whole-Society Approach to Healthcare

Research Services

PwC reports on how consumer and private healthcare players are impacting the health industry in Mexico. Topics include the stability of universal health coverage, the nutrition and diabetes epidemics, healthcare financing, pharmaceuticals purchasing and distribution, and tech advancements.

The Digital Marketing Revolution Has Only Just Begun

Research Services

BCG and Facebook share three case studies of companies that have launched successful digital marketing efforts, outline three big shifts transforming digital marketing, and highlight changes companies need to make to capitalize on digital marketing successfully.

Consumer Health Mindset Study

Research Services

Aon Hewitt, the National Business Group on Health, and Kantar Futures explore health attitudes, motivators, and preferences of consumers when they use employer-sponsored health plans and wellness programs.