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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.Learn More
The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.
We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
Nielsen’s annual compilation of media highlights, advertising and sponsorship trends, and consumer insights across leading sports properties.
MAGNA and IPG Media Lab examine ad skipping behaviors and the impact of skipped ads and recommends four tactics for optimizing pre-roll ads.
This comprehensive report from Cox Automotive offers insights into the entire automotive ecosystem from new technologies to shopper experiences to financing.
Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.
Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.
Deloitte reports that millennials around the globe have lost confidence due to the terror attacks in Europe, Brexit, and the contentious U.S. Presidential Election.
Synchrony Financial highlights ten retail trends for 2017—from AI to social commerce to pop-up stores—and implications for retailers.
What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.
Deloitte analyzes eight trends that could disrupt businesses over the next year.
Ericsson’s global report covers stats on mobile subscriptions, traffic patterns, the state of mobile networks, and much
The Demand Institute profiles an emerging consumer segment—the connected spender.
EyeforTravel and Jumpshot examine the consumer path to booking travel.