Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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The Outdoor Recreation Economy

Research Services

The Outdoor Industry Association annual report focuses on the impact the outdoor recreation industry has on the American economy, including consumer spending and job growth.

Tech Trends 2017

Research Services

GfK takes a look at the hottest technologies impacting consumers’ lives.

2017 Labor Billing Rate Survey Report – Order Form

The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.

2017 Back-to-School Survey: Testing a New Curriculum

Research Services

Deloitte examines intended budgets for the back-to-school and college season, top products, spending breakdown by category, preferred shopping channels, and more.

Homebuyer Insights Report

Research Services

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

State of the News Media

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media, from cable TV to podcasting to news magazines.

Back-to-School Headquarters

Research Services

The place to go for information about the back-to-school and back-to-college shopping season from the National Retail Federation (NRF). Includes data on planned spending by product category, consumer shopping habits, and the influence of shopping promotions and media.

Understanding the Dynamics of Drug Expenditure

Research Services

QuintilesIMS Institute studies the growth of drug expenditures in France, Germany, Japan, U.K., and U.S. Findings include drivers of such growth and spending by drug class for each country.

Global Mobile Advertising Revenue 2016

Research Services

IHS Markit reports that global mobile advertising revenue rose 60.5% in 2016, reaching $83 billion.

State of OTT

comScore takes an in-depth look at over-the-top content consumption and device usage.

Top 100 Retailers

Research Services

Stores ranks the top U.S. retailers by annual sales.

The State of Banking 2017

Research Services

TimeTrade surveyed consumers on their perceptions and behaviors around banking.

LGBT Community Survey

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBT community in both America and Canada.

Currency Outlook: July 2017

Tempus shares its July 2017 currency outlook with information on the global and U.S. economies, British elections, Brexit, and the Euro.

Housewares MarketWatch

Research Services

The International Housewares Association gives snapshots into small appliances, housewares, cookware, and home textiles.